Have you noticed a drop in the number of print yellow pages directories you’ve had to deal with in Minneapolis or St. Paul this year? It turns out that you aren’t imagining things, and it isn’t just wishful thinking. There really are fewer yellow pages directories being distributed, thanks to Verizon Superpages:
Will life go on for businesses in Minneapolis and St. Paul if residents only receive two yellow pages directories a year rather than three? That seems likely.
Now, if we could only get the remaining two to add some intelligence to their distribution by having easy to use opt-out systems that they actually honor.
Wow, this news is pleasantly surprising. Maybe Superpages is changing to a new sales method altogether? If they don’t deliver the print book, their sales reps can’t tout fake circ stats. If so, I welcome this change.
@Paul, there is definitely a market for advertising consulting to local businesses for a company that can figure out how to package it and scale it. If Superpages doesn’t print a book in Minneapolis or St. Paul again, they still have plenty of opportunities to build a business that taps into providing valuable marketing packages to local businesses.
Not good.if I need a plumber, now I can only get two quotes?!? I’m scared.
@Jeremy, somehow, I think you’ll get by. But I do appreciate the sarcasm.