One of the major American yellow pages distributors, SuperMedia (formerly Idearc Media) announced today that $461 million less dollars came in the front door vs. the year before.
Revenue for 2009 was $2,512 million, versus $2,973 million for 2008.
On an adjusted basis, earnings before interest, taxes, depreciation and amortization (EBITDA) was $856 million with a margin of 34.1 percent compared to 2008 EBITDA of $1,272 million, an EBITDA margin of 42.8 percent. On a GAAP basis, EBITDA for 2009 was $809 million an EBITDA margin of 32.2 percent. For 2008, EBITDA was $1,004 million with a margin of 33.8 percent.
Advertising sales in 2009 declined 18.7 percent compared to 2008.
Additionally, it looks like the percentage drop in year over year revenue was greater in the fourth quarter of 2009 (18.8% drop) than the total year (15.5% drop) comparables.
It will be interesting to see whether this trend continues.