Names & Numbers Misguided Environmental Priorities

Names & Numbers is a yellow pages company based in Kansas that drops print yellow pages books on properties in the South Central United States and the Pacific Northwest. They have a page on their website called “Going Green (Recycling)” where they explain their approach to the 3-R’s of the environmental efforts:

NamesAndNumbers on Reduce, Reuse, Recycle

Say what? Since when were 3-R’s, Recycle, Reuse, Reduce? When they put it on a post-it, they present it like this:

NamesAndNumbers on Reduce, Reuse, Recycle

Notice that none of their “Reduce” initiatives involve distributing their printed books of ads to only those who plan to use them. It’s good to hear that they recycled the cans of pop consumed by employees, but that doesn’t seem to be

Here’s a little help from ecogreenbags’ Zazzle account:

Reduce Reuse Recycle T-Shirt

Don’t trust cute girls in t-shirts? Maybe the EPA’s website will help?

Why is it important to reduce and reuse?
It is the single most effective way of reducing environmental impacts associated with acquiring goods and disposing of waste.

I wonder how many people don’t realize that to Opt-Out of Names & Numbers phone books, people need to go to a page called No Book Left Behind?

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