Dex once again screwed Minneapolis business owners, tax payers, and wasted Carly’s time by delivering yet another set of unwanted phone books to our home.
As I mentioned back in February following a PR piece written by the StarTribune, phone book distributors may maintain unsubscribe lists these days, but there is no incentive to abide by the lists they maintain. By dropping three unwanted books on my property, they can boast about their circulation numbers while taxing my household’s time, my city’s recycling resources while providing absolutely no value to local businesses who put their faith in Qwest Dex’s yellow pages advertising program.
While Yellow Pages industry spokesperson, Amy Healy, doesn’t believe legislation is needed to prevent situations like this, I suggest looking at my situation. I’ve unsubscribed with Dex, I’ve also tried using every 3rd party unsubscribe service I encounter such as Yellow Pages Goes Green. Their opt-out systems have not worked for me. The same problem exists in Denver, as I’ve mentioned here before.
Continuing to deliver yellow pages to people who no longer plan to use them is a nasty circulation inflation tactic that will burn advertiser’s remaining trust in the industry. This self-destructive behavior calls for legislation since the industry seems incapable of changing on its own.