The Yellow Pages industry’s online revenues are growing while their print business is shrinking. However, there are plenty of competitors online including businesses who are perfectly capable of marketing their own businesses without using the yellow pages, and many online directory players who are providing better, faster, stronger options to the legacy business directories.
For example, here is how the major YP companies stack up against two popular sites used by local businesses and consumers, Yelp and Craigslist:
It will be interesting to see if the yellow pages is capable of taking the web as seriously as web pure play companies have done. Due to the network effects and community contributions, catching up online is not going to be easy.