I left a comment over on YP Industry advocate Ken Clark’s blog the other night regarding how funny it is that phone book companies are arguing that white pages should be discontinued because nobody uses them anymore, while the yellow page should still be delivered to the masses because . . . well . . . follow the money.
Funny thing: Ken responded to my comment without first approving mine, so people visiting Ken’s site will see Ken responding to a ghost:
Regardless, take a sec to read Ken’s response to my question about when yellow pages companies will start honoring the opt-out requests they receive. It seems like most companies now offer opt-out services, but do they actually use the lists they create? No, based on what I’ve seen. Ken seems to be taken aback by my accusation.
Rather than post another unapproved comment on Ken’s site, here’s my response:
Ken, I’m referring to first person accounts from people who say they’ve called every year for four years, delivery people admitting that they ignore the lists, yellow pages companies littering boarded up properties with their spam, and a clear case of a resident in Denver who’s unsubscribed and continues to receive books.
It’s really a mystery to me that someone as close to the yellow pages industry as Ken Clark wouldn’t have a better grasp of the yellow pages print spam problem caused by not honoring opt-out requests. If he’s truly this out of touch, I can understand why he has such a hard time understanding the frustrations of people who are fed up with his industry’s spam.