Thanks to Red Moon Chinese Cafe for becoming an advertiser on The Deets.
What’s cool about this is that Red Moon did this without my knowledge. They simply set up a placement targeted ad within Google AdWords that causes their ads to display to visitors to The Deets who fit their target market (presumably people in the Southwest Suburbs of the Twin Cities).
If you have a Google AdWords account, you can do this too. At the campaign level, click:
– New Ad Group
– Start with Placements
– Name Your Ad Group (blog placements may be appropriate)
– Select List URLs
– Type thedeets.com into the text box
– Set Pricing. I recommend ~$0.50 per click. Your ads have to compete against other ads on the page, so may not display at lower prices. In most cases, you’ll end up paying much less than $0.50 per click. That’s the max you’ll pay and you only pay when someone clicks on your ad.
– You’re done.
Google will automatically serve ads on TheDeets.com when people visit this site from your target geography. For example, Joel out in PEI could bid on ad space on TheDeets.com to display ads for his business when people visit this site from PEI – and only to those visitors to the site. Then when someone on PEI happens to search Google for something like a McLobster sandwich and end up on The Deets, there will be Joel’s ad speaking to his local audience.
Joel won’t be overwhelmed with the volume of traffic a blog in Minnesota sends to his website in Charlottetown, PEI, but those who do visit should be a good target.
The ads can be text, images, or videos in a wide variety of sizes.