A month ago – Labor Day to be specific – I snapped this photo of a rotting phone book from YellowBook on the front steps of this home on 6th St in the Hawthorne Neighborhood.
I then blogged about it under the title, Phone Books Destroy Neighborhoods.
So imagine how disappointed I was when I saw that same phone book sitting in front of that same house a month later.
Now, take that disappointment and double it, thanks to Idearc Media.
Because they dropped yet another phone book in front of this property. They left a Verizon Yellow Pages to rot right next to the rotting YellowBook.
Was it not clear to Idearc Media’s delivery person that they already had a phone book. Here’s a closer shot:
Take a peak inside:
Yes, that’s the same Verizon Yellow Pages spam from Idearc Media that I threw at their offices in Eagan.
What should be done about this?
Distributing marketing materials to clearly abandoned properties should be considered littering. We should start enforcing this by fining phone book distributors for each offense.
Phone book companies would prefer opt-out systems over opt-in. However, an opt-out system simply will not work to prevent distribution to abandoned properties since no one lives there to opt-out. Additionally, there is the ongoing problem caused by splintering phone book distribution, creating an ever-increasing burden on households who have to unsubscribe with each and every phone book distributor. Because of this, an opt-in policy where households must specifically request phone books will do much more good than an opt-out system.
In the mean time, I strongly encourage Idearc Media to send a representative to the next Hawthorne Neighborhood Council Housing Committee meeting to formally apologize for littering abandoned properties in their neighborhood.