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Returning an Unrequested Verizon Phone Book

Why are email spammers thrown in jail while phone book spammers are allowed to continue to carpet bomb neighborhoods of Minneapolis with unsolicited advertising? It makes no sense.

Sadly, I thought I had solved this problem only to find yet another phone book on my front steps today . . . soaking in the rain. Here’s what I did with it:

I hope they don’t remind having my phone book left on their property unsolicited.

PS: It turns out that throwing a phone book is more difficult that I expected.

41 thoughts on “Returning an Unrequested Verizon Phone Book”

  1. I have a TWO fucking Verizon phone books in my recycle bin right now: one delivered to me, and one delivered to the foreclosed house across the street. I could not find anywhere in the book as to how to contact them properly to get removed from them treating my front steps like a landfill.

  2. That’s awesome! I just found one on my steps. I got pissed off and said to my girlfriend, “I shouldn’t have this. I took the Deet’s advice and opted out of receiving phone books.” So seeing that you had the same thing happen oddly brings a smile to my face. Nice work!

  3. Ya’ll have NO idea how many of these phone books just end up at recycling facilities, or worse, the incinerator. Thank you, Ed, for bringing some creative light to this issue.

  4. Woo-hoo! To quote John Hoff (aka “Johnny Northside”), a strong admirer of yours:

    “We will not stop until we have total and crushing victory over phone book evil.”

    Woo-hoo, I say!

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  7. Ed–as always, you’re my hero. A couple days ago, I also noticed the Verizon phone book offensive had swamped my neighborhood in North Minneapolis. Could you post the particulars about the address in EAGAN so everybody…and I mean EVERYBODY…knows where to go?

    I was hoping for action from city officials weeks ago. I haven’t heard anything about this issue coming out of City Hall, yet.

  8. Thanks John. Verizon spun off a company called Idearc Media in 2006 and that company runs the phone book business. Their local office is at:

    880 Blue Gentian Road, Suite 260
    Eagan, MN 55121

    The address link should show you the putting green.

  9. I don’t even understand why the phone book system is still in place. Figuring the cost in compiling, printing, and delivering all those massive books, of which a sliver are actually opened, one wonders how cost effective it is.

    Clearly, advertisers are continuing to pay for space in the book, but are they getting their money’s worth anymore?

  10. Dang, had I known you were on the way there, I’d have given you mine. It came on a flipping Sunday morning and made it as far as the recycle bin (once I carefully separated it from its plastic bag–more pollution).

    How many yellowpages are there? One for each telecom?

  11. Ed, I love your shirt in this video. Do you perhaps know where I can obtain one?

    Oh, and my grandma called. She thinks she can out-throw you.

  12. I think discus technique would serve well in future phone book hefting attempts. Once more around to get a little momentum then “ooomph!” all over their putting green.

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  15. So once again you have proven how little of a life you have. And yes I do work in the business of delivering phone books. I dont deliver I am one of the field managers who runs the delivery. I can not tell you how many morons like you call and complain about the delivery non stop. Forceing us to fire people for no reason other then bringing you the new phone book. So I hope you are happy about putting people out of work in these difficult economic times.

  16. Oh my gosh, I can’t believe how small of a life some people have to make all of this fuss over receiving phone books they don’t want! Unbelievable and sad. If you have THIS much spare time, try volunteering at some local soup kitchen, or church, something else that really could make a positive difference in the lives of others.

    I was googling to find out when mine was going to be delivered because, as a small business, I wanted to see my new ad for this year. And I ended up finding this. ALL of my customers find me either in the Verizon yellow pages or by word-of-mouth. Even though I work on the computer for a living, the yellow pages is the only thing I use to find local businesses and physicians.

    Man, I’m still shaking my head in disbelief.

  17. PamJ, thanks for expressing your concern about my interest in not receiving print spam in the form of Verizon Yellow Pages.

    If I could ask one thing of you, it’s this: Take a few deep breaths while considering the irony of your behavior. To look up business information about the the Verizon Yellow Pages, you didn’t turn to the Verizon Yellow Pages. You turned to Google.

    When you say, “ALL of my customers find me either in the Verizon yellow pages or by word-of-mouth.” I believe you. If that’s where you do all of your advertising, that’s where all of your business would come from, for better or worse.

    Here are a few quick questions for you:

    How much business do you receive from people who throw away their phone books?

    Do you think that you, as a business owner, should be paying for the production and distribution of those books?

    Wouldn’t you be able to put more money toward running your business if you weren’t paying for those books?

    Do you enjoy having a portion of your taxes go toward the disposal of phone books that were never used?

    PS: Your comment sounds like astroturfing to me. I’ve never met anyone who’s as excited about phone books as you are without being on the payroll.

  18. Hey Mr. Friend of the environment,
    How much gas did you waste driving to and from the Verizon office. I also think your strategy of throwing your trash around someone else’s neighborhood is very sound. More people should do that.

  19. You know, maybe we should take Jim’s lashing to heart and do a greener way of taking out the yellow book trash…I have an idea (and maybe the Deets can sponsor a contest for better ideas).

    Here’s my idea–
    1) We encourage the boy/girl scouts to do fundraiser-type collections of all unwanted YPs around the nation, having collection points at all the baseball fields around the country, and the team’s playing on those fields can have special ticket give-aways to the scout troop that collects the most YP garbage…film at 10…around the nation.

    I’m in, I’ll volunteer to market the idea for free…around the nation.

    How about you Jim Cook, you got a better, greener way to raise awareness to this wasteful YP approach?

  20. i have a question …i plan to open a business in a state that has both verizon and yellow book phone books now which one is used more? anybody?

  21. You need to get a life it is only a phonebook. I am sure that you have money and do not need to work otherwise you would have better things to do than drive a phonebook who knows how many miles and gas wasted to act like a dumb-ass and throw a phone books in the lawn of a business. But obviously you did something that brightened up your miserable day.
    Opt- out is awaste of time if you do not want the phonebook get rid of it.

  22. @Robert, thanks for taking time out of your busy schedule to tell me that I need to get a life.

    Perhaps you could help me understand who benefits from NOT having opt-out policies? Millions of people across the country have to deal with books they no longer use. In Minneapolis, we receive directories from three companies per year. In aggregate, that is a LOT of time wasted. Are cities benefitting when they have to spend tax dollars to recycle unrequested directories? Do local businesses benefit from covering the cost of books people don’t plan to use?

    If you’re against consumers. Against tax payers. And against small businesses, who are you for?

    And why are you so out of touch with the YP industry’s own standards. Don’t YP companies offer opt-out systems today? Sure, they do a horrible job abiding by their own do not deliver lists, but they don’t seem to have a problem with opt-out these days.

  23. Ed you are fucking retarded, this is how i make extra money by putting the book on your steps
    next time i hope they place it right under your door and you break your ass when you come out of your house and fall on it LOL

  24. Brett, I’ve delivered phone books too, and don’t blame you for the incompetencies of the companies that hire you. As I see it, you’re getting paid to distribute trash – to litter – when you deliver books to homes that are no longer interested in receiving print directories. Wouldn’t you rather be paid to provide a valuable service to those who continue to WANT phone books rather than for creating litter?

    And think about this, Brett. How do the businesses that pay to advertise in the books you distribute benefit from being placed at houses where they won’t be opened? They don’t. So you’re wasting their money by doing so. And, since you pay taxes in your community, you end up paying for the solid waste costs of disposing of books that are never used.

    I don’t blame you for this, Brett. I hope we can both agree that we’d be better off if phone companies targeted their deliveries to those who still find the books valuable.

  25. I’m amused by the comments from folks who still want to see phone books delivered for no reason other than “it keeps people employed.” Really?!? So if I pay people to take a crap on your lawn, should we tolerate that simply because it’s a source of jobs?
    Same difference. The phone book is just a little bigger.

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