Google Improves Privacy. But What's the Cost?

Google announced yesterday that that made a change to how long they’ll associate a search with an IP address in order to better protect user’s privacy:

Another step to protect user privacy

We’ll anonymize IP addresses on our server logs after 9 months. We’re significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.

Is this good?

What if I WANT Google to know more about me for longer? Now that they’ve dropped the time period to under a year, will I see less relevant results on searches I conduct annually?

For example, what I happen to like “Rose” wine, and like to purchase it for a friend’s birthday each February. Wouldn’t it be nice if Google knew I was looking for the wine and not the flower? By storing data for a year+ they may be able to do a better job with this.

See more on this here.

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