Few things make me blow beer out of my nose faster than a canned trend piece from the NY Times. I’m going to have to use a mop on my keyboard after publishing this.
It looks like the low-alcohol beer industry has a decent PR firm. They managed to get the NY Times to pen 1500 words on this non-starter.
Here’s how you can tell that something in the NY Times is a PR generated BS article that insults the fish wrap it’s printed on: it include the phrase “small but growing number”:
While many craft brewers are trying to quench the nation’s growing thirst for extreme beers pumped with alcohol, Mr. Taylor is one of a small but growing number of brewers, beer experts and importers who are applying the brakes and turning toward well-made low-alcohol beers
Good for you, Mr. Taylor. I hope you find a market for you non-light light beer. But your product is not part of a “small but growing number” just because a PR firm convinces someone in the business section at the NY Times to write about it.
If you think I’m kidding about the use of the term “small but growing number” I’m not. The NY Times has 36,000 uses of the term indexed in Google.
In case you didn’t know, a “small but growing number” of business travelers are choosing to stay in B&B’s according to the PR person who sold that story to the Times.
Betsy Andrews got paid to regurgitate the low-alcohol beer story and Joe Sharky covered the B&B for Businesses “trend” back in 1999 that’s really swept the nation over the past 9 years. Not. (An expression that also hasn’t swept the nation over the past 9 years.)