If you find yourself in a situation where you have to write an online bio . . . try being human.
If you’re trying to decide whether it’s a good idea to swap links with a casino site that’s completely unrelated to your business . . .
If customers need to be able to find your address in order to visit your store or restaurant . . .
If you don’t need a prospective customer’s fax number, home phone number or blood type in order to start a relationship . . .
If you’d find it rude if someone walked into your cube and start playing music for no good reason . . .
If you think making your logo spin will convince people to do business with you . . .
. . . try being human.