Perceptions of McDonald’s Food

This both scares the crap out of me and gives me hope:

McMarketing: Kid taste tests have startling results

Conducted at Stanford University, the taste test had kids ages 3 to 5 enrolled in Head Start programs sample various foods. Some were packaged in McDonald’s wrappers some were not. Nearly anything that the kids thought was made by McDonald’s – even carrots or apple juice – was deemed tastier by the kids than the non-McDonalds sample.

It scares the crap out of me that anyone would consider McDonald’s carrots better than normal carrots.

However, I have hope since I know few adults who share the same perceptions of McDonald’s food. Everyone I know who goes to McDonald’s goes out of convenience rather than taste. If you’re in Menomonie, WI and hungry, it’s not a bad option. However, it’s certainly not every day food.

2 thoughts on “Perceptions of McDonald’s Food”

  1. This study is interesting to me, but it is not as scary as people make it out to be, in my opinion. Similar studies have been done where wine critics are given a glass of ten dollar wine, poured out of a bottle of a $100 label and they rave about the wine. Then when the $100 wine is poured out of a $10 label they criticize it.

    I myself could be prone to such bias. If I ate carrots out of a bag with an organic label, I may believe they are better than Wal-Mart Farms carrots, even if you switched the carrots from the bags.

    To me, this is just another case of perception affecting our reality, more than McDonald’s brainwashing kids.

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