Got Some Ink in Advertising Age

Quick quote from your media whore about a new free WiFi network out of Spain that’s invading the United States:

Starbucks’ Pushy New Neighbor

Some businesses already offer free Wi-Fi as a way to attract customers. Large chain restaurants such as Schlotzsky’s and Panera Bread Co. have offered free Wi-Fi for years. In fact, Panera operates one of the largest free Wi-Fi networks in the country.

“There are some costs involved in setting up and maintaining the network, but none of that changes with the Fon deal,” said Ed Kohler, a web-business developer and blogger at “Businesses will see the most benefit from providing free Wi-Fi in exchange for a customer relationship. … I don’t think this will have a significant effect on the uptake of Wi-Fi. Businesses who saw Wi-Fi as a draw have likely already adopted it by now.”

If case you’re not a regular reader of Advertising Age. It’s a magazine about . . . wait for it . . . advertising. They put articles between the ads to mix things up a bit.

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