Google AdSense and Barack Obama

It’s not every day that I get a chance to read a post involving both online advertising and politics, so imagine my pleasure in reading this piece from Rick Klau:

Browsing a news article today about Barack Obama’s swing through New Hampshire, I was struck by the AdSense ad block on the right: an ad for Barack’s own site at, an ad for, a site run by my buddy Ben Stanfield designed to encourage the Senator to run for President, and an intriguing third ad placed by Barack’s fellow Senator, Dick Durbin.

Klau offers a great analysis of the intentions of the advertisers targeting Obama related news stories and search terms. Klau’s a politically active guy in Illinois who works for FeedBurner, the company that powers the RSS feeds for The Deets. He throws out his 2008 presidential prediction at the end of the post:

For the record, I think the “draft Obama�? sites will be short-lived. I think he declares by mid-January (I have no inside knowledge of any timeframe, just what I read in the papers). And I think he wins the nomination and the Presidency.

I like his thinking. Do you think he’s right?

7 thoughts on “Google AdSense and Barack Obama”

  1. I’m pretty sure Rick’s right. We’re not sure when in January, but we know the announcement, whether he runs or not.

    I started DraftObama, and although there’s been speculation on all of the major blogs and even by some journalists, I have no interest in a campaign job. Once he announces one way or another, I consider the Draft movement over. We’ll do what we can to get our volunteers involved with the actual campaign apparatus, but that’s it for me other than occasional volunteer work.

  2. Ben, thanks for stopping by. Obama’s visit to NH last week must have you pumped up. Any thoughts on a Hillary Clinton, Barack Obama ticket? That’s the latest speculation I’ve heard flying around.

  3. “It’s not every day that I get a chance to read a post involving both online advertising and politics”

    But, isn’t every post about politics involve online advertising…for the poster? All political posting is a form of punditry, often link-laden back to the poster’s own blog, which is often exclusively political.

    Toward that end, isn’t DraftObama partly/somewhat/mostly/exclusively an attempt to cash in 10 cents per click on anyone curiously attracted to Obama’s current political buzz?

    What’s the disclusure rule on this…certainly this must be covered in the 528, 529, 530 campaign financing regulations, eh? 😉

    Sorry, I’m just rambling now…CAFFEINATION!!

  4. CAFFEINATION is working.
    To your question about Obama’s campaign–yes, he will run, and no, he will not last the campaign although he is a viable VP candidate for Edwards or someone more mainstream. Making it to be president is all about being the ultimate in being mainstream, and charisma is only a factor between the mainstream candidates (like Edwards vs McCain).

    America is not ready for a black (just think of all the fuss about the n-word from a comic recently) and I don’t even see the country ready for a Hillary yet.

  5. Good point about political blogging and advertising. That’s certainly a grey area. Regarding ad buys for candidates, this is becoming more common. It’s very cheap to buy ads on candidates names – especially in local races. One thing I’ve done is create my own voting guide, then buy terms like “polling locations” geotargeted to voters in Minneapolis. At around a nickel a click, I can usually share my opinions on the entire ballot with a few thousand prospective voters on their way to the poll.

    I’m not sure how that ties to benefiting individual candidates, disclosures, etc.

    I think the theme for 2008 will be “Clean up the Mess.” Whoever delivers that message with credibility should do well.

  6. “I think the theme for 2008 will be “Clean up the Mess.â€? Whoever delivers that message with credibility should do well.”
    Actually, I disagree when it comes to major candidates, because of deep seated prejudices against race, gender, and religion. As soon as I think the USA is finally beyond these prejudices, then there is a situation like the TN race Ford black man/white woman TV ad that turns Ford’s seeming win into a loss. And I too often overhear some small minded people at work or out on the town, making fun of Hillary without any real basis, but simple because of who she is (a woman, Bill’s wife, a liberal, a health care reformer, blah blah).

    Frankly, I hope I am wrong, I have a small problem with Hillary being to politically coy and so far I have no problem with Obama, but the backlash is starting already–
    –but I’d like to decide as MLK dreamed–based on the ‘content of their character’.

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