Back in August 2009, I wrote a post called YellowpagesOptOut.com is Nothing but a Domain Name, where I explained, well, the title gives a hint. Basically, YellowPagesOptOut.com redirected people to YPAssociation.org (still does) where people can type in their zip code to find each of the companies that deliver books to their homes without permission. [...]
Have you noticed a drop in the number of print yellow pages directories you’ve had to deal with in Minneapolis or St. Paul this year? It turns out that you aren’t imagining things, and it isn’t just wishful thinking. There really are fewer yellow pages directories being distributed, thanks to Verizon Superpages: Will life go [...]
Here are the “yellow” related terms people have typed into Google over the past month that brought traffic to The Deets: yellow pages opt out yellow pages ad revenue opt out of dex yellow pages yellow pages revenue 2009 qwest dex yellow pages yellow pages decline yellow pages revenue yellowpagesoptout.com california yellow pages dex yellow [...]
Ken Clark raises a good point about the source material used to create phone books these days. They’re not exactly mowing down virgin forests to make the things. He thinks the industry could do a better job promoting this fact: But I don’t blame the public for their lack of understanding, I blame the industry. [...]
In boardrooms of yellow pages companies around the country, conversations like this are taking place: PR: We’re getting flak about all of the waste our books generate. People are taking pictures of directories rotting outside foreclosed homes. It’s not good. CEO: What can we do to create the illusion that we’re a green industry? CFO: [...]
Yellow Pages industry insider, Ken Clark, once again proves that he has no clue how to deal with changes to the yellow pages landscape by insulting people who complain about the costs of yellow pages disposal: The link in his tweet goes to this post on The Deets where I tried to break down the [...]
The Minnesota Pollution Control Agency breaks down how your taxpayer dollars are being spent cleaning up the yellow pages industry’s mess (annually) Generation and management The MPCA estimates that 13,000 tons of phone books were distributed in Minnesota in 2006; nearly 13 pounds per household (based on 2005 population estimates). * Recycling. Telephone directories are [...]
Bet: Yellowbook will spam my house with yet another print directory in the summer of 2011. I unsubscribed in 2008, yet still received their print spam in 2009 and 2010. They have a track record of incompetence that I have no reason to believe will change in 2011.
A local young Republican lawyer, Matthew Z. Kirkpatrick, was making ends meet in May by delivering phone books, and blogging about it. He blogged about it for two days, but hasn’t blogged since, so it’ not clear how much manual labor he was able to handle. (He did tweet that he made it at least [...]
Another year, another stack of print spam phone books in a plastic bag from Dex. This year had a new wrinkle. Dex delivered three books that I requested not to receive AND a door hanging acknowledging that I did not want to receive the books. Yes, that is correct. They delivered a door hanger telling [...]
