Colorado Votes to Not Create an Opt-Out Phone Book System
Inside YP has an industry look at the recent attempt in Colorado to create an opt-out system for phone book deliveries. In the end, the attempt to create an opt-out system died in at 8-3 committee vote, so things did get very far.
The yellow pages industry seems to be having some success fighting legislation [...]
Dex One Sales Down 20% Year Over Year
Dex One – the new brand for phone directory company, R.H. Donnelley – has reported (PDF) that they sold 20% less dollars worth of advertising in 2009 than 2008.
They’re projecting that 2010 will be better than 2009. Not through growth, but by declining at a lesser rate.
Dex One . . . cautiously projected that [...]
SuperMedia / Idearc 2009 Financials
One of the major American yellow pages distributors, SuperMedia (formerly Idearc Media) announced today that $461 million less dollars came in the front door vs. the year before.
Revenue for 2009 was $2,512 million, versus $2,973 million for 2008.
On an adjusted basis, earnings before interest, taxes, depreciation and amortization (EBITDA) was $856 million with a [...]
Yell Group Switches to More Compact Print Directories
It looks like the UK’s Yell Group has figured out a way to go a little greener while potentially improving their yellow pages directory’s distribution. They’re decreasing the size a bit, which uses less paper, which is good for the environment.
Interestingly, it appears to give them a distribution advantage as well. Rather than leaving [...]
A Red State-Blue State Angle to Yellow Pages Popularity
I was playing around with Google Trends searches for the term Yellow Pages the other day and noticed what appears to be a difference in the popularity of yellow pages between red states and blue states. For example, here’s a breakdown of the popularity of the term “Yellow Pages” in the United States, according to [...]
Supermedia’s New Business Priorities
While Joe is trying to convince me to use print yellow pages for local business information, the company he apparently works for seems to see a future for itself in other markets. Idearc Media – the company that has produced the Verizon yellow pages and recently went through a bankruptcy reorganization to deal with billions [...]
Names & Numbers Misguided Environmental Priorities
Names & Numbers is a yellow pages company based in Kansas that drops print yellow pages books on properties in the South Central United States and the Pacific Northwest. They have a page on their website called “Going Green (Recycling)” where they explain their approach to the 3-R’s of the environmental efforts:
Say what? Since when [...]
Tax for the Cost of Yellow Pages Disposal
During a little back and forth in the comments over on yellow pages industry cheerleader, Ken Clark’s blog, I tossed out the idea of taxing yellow pages companies a fee equivalent to what it costs municipalities to deal with the directories in the solid waste stream:
Ken, the yellow pages industry dumps a tax burden on [...]
Idearc Media’s New Way to Screw Yellow Pages Advertisers
According to Mike Stewart at DallasSeoGuru, Idearc Media’s President of Marketing and Transformation (the company that published the Verizon Superpages) has found a new way to screw local businesses. She inserted an ad for her husband’s business in a new category that’s alphabetically just before all of his competitors:
Apparently the latest news is that she [...]
Yellow Pages Use Is Surprisingly Low
Within an article about the yellow pages industry on TheStreet.com is this shocking nugget about just how little action print yellow pages are receiving in 2009:
This year, 39% of customers looking for business phone numbers used the Yellow Pages, down from 46% in 2005, according to data from Wiese Research Associates.
As I read this, [...]
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