Dex Doesn’t Know
Dex once again screwed Minneapolis business owners, tax payers, and wasted Carly’s time by delivering yet another set of unwanted phone books to our home.
As I mentioned back in February following a PR piece written by the StarTribune, phone book distributors may maintain unsubscribe lists these days, but there is no incentive to abide by [...]
Dex Yellow Pages Spam Down to One Page
Aaron points out that Dex is sending out yellow pages notices to those who’ve told Dex they’re not interested in receiving any more yellow pages books. That’s a vast improvement over forcing yellow pages on unwilling customers. Of course, we know that just because you’re on a do not deliver list doesn’t guarantee that you [...]
The Yellow Pages Association’s Feel-Good Environmental Video
Here’s an interesting video from the Yellow Pages Association where they put the best spin they can on the environmental damage they cause:
Watch Technology Videos | View More Free Videos Online at Veoh.com
Rather than taking on the real issues here, they’ve come up with at least a dozen talking points:
1. “Nearly 90% of adults use [...]
Online Yellow Pages vs Online Players
The Yellow Pages industry’s online revenues are growing while their print business is shrinking. However, there are plenty of competitors online including businesses who are perfectly capable of marketing their own businesses without using the yellow pages, and many online directory players who are providing better, faster, stronger options to the legacy business directories.
For [...]
Idearc Media Screws St. Paul Businesses
Remember when the yellow pages companies were putting out press releases about how hard they’re working on creating opt-out lists so people can easily unsubscribe from phone books they don’t want? Well, it turns out that was a bunch of talk, as Christopher Long (aka Octaneboy) found out yesterday:
Idearc Media’s customers paid for an ad [...]
The Yellow Pages’ Financial Problem in a Nutshell
This table from Idearc Media’s Q4 2008 quarterly report explains the challenges the yellow pages industry faces in a nutshell:
Yes, they have been growing the online sides of their business while the print sides have been sliding. However, when you look at the actual dollars involved (those are $ millions), the online businesses don’t come [...]
LiveGreenTwinCities.com Looks at the Yellow Pages Problem
Molly Priesmeyer put together a great article for LiveGreenTwinCities.com about the yellow pages spam problem from an environmental perspective. We can save forest, unclog landfills, and cut back on the carbon it takes to make and deliver unwanted phone books by simply not delivering them to people who no longer want them.
Green Star: Meet [...]
Does the Term “Spam” Apply to Print Yellow Pages’ Behavior?
Yellow Pages evangelist, Ken Clark, doesn’t think it’s fair to use the term “spam” to describe the unsolicited delivery of advertising to people around the country. According to his narrow reading of the definition, he thinks it only applies to email and relies upon the following descriptions from Wikipedia to support his argument (I wonder [...]
The Yellow Pages One-Sided Religious War
A couple recent comments by yellow pages industry evangelist, Ken Clark, helped me come to the realization that rational arguments will never work with the people running print directory spam marketing. The reason for this is because they’re working in a faith based industry where rational arguments simply don’t connect with their financial belief system.
For [...]
Does Ken Clark Understand the Modern Yellow Pages Industry?
I left a comment over on YP Industry advocate Ken Clark’s blog the other night regarding how funny it is that phone book companies are arguing that white pages should be discontinued because nobody uses them anymore, while the yellow page should still be delivered to the masses because . . . well . . [...]
Recent Comments