A Red State-Blue State Angle to Yellow Pages Popularity
I was playing around with Google Trends searches for the term Yellow Pages the other day and noticed what appears to be a difference in the popularity of yellow pages between red states and blue states. For example, here’s a breakdown of the popularity of the term “Yellow Pages” in the United States, according to [...]
Supermedia’s New Business Priorities
While Joe is trying to convince me to use print yellow pages for local business information, the company he apparently works for seems to see a future for itself in other markets. Idearc Media – the company that has produced the Verizon yellow pages and recently went through a bankruptcy reorganization to deal with billions [...]
Names & Numbers Misguided Environmental Priorities
Names & Numbers is a yellow pages company based in Kansas that drops print yellow pages books on properties in the South Central United States and the Pacific Northwest. They have a page on their website called “Going Green (Recycling)” where they explain their approach to the 3-R’s of the environmental efforts:
Say what? Since when [...]
Tax for the Cost of Yellow Pages Disposal
During a little back and forth in the comments over on yellow pages industry cheerleader, Ken Clark’s blog, I tossed out the idea of taxing yellow pages companies a fee equivalent to what it costs municipalities to deal with the directories in the solid waste stream:
Ken, the yellow pages industry dumps a tax burden on [...]
Idearc Media’s New Way to Screw Yellow Pages Advertisers
According to Mike Stewart at DallasSeoGuru, Idearc Media’s President of Marketing and Transformation (the company that published the Verizon Superpages) has found a new way to screw local businesses. She inserted an ad for her husband’s business in a new category that’s alphabetically just before all of his competitors:
Apparently the latest news is that she [...]
Yellow Pages Use Is Surprisingly Low
Within an article about the yellow pages industry on TheStreet.com is this shocking nugget about just how little action print yellow pages are receiving in 2009:
This year, 39% of customers looking for business phone numbers used the Yellow Pages, down from 46% in 2005, according to data from Wiese Research Associates.
As I read this, [...]
Yellow Pages are Dead or Dying
It’s interesting to see how Google’s autocomplete suggestions give us a glimpse into the zeitgeist of our economy.
Turning Google upon itself, we see:
Do the results for startribune tell us what people find interesting in the paper these days?
My hope is that the startribune results are an illustration of areas people can’t easily find on [...]
Yellow Pages Sales Gone Bad
Todd Smith over at METRO Mag has published what goes down as the most ridiculous thing I’ve heard of a yellow pages salesperson doing to date.
“I want to put his business on the cover of the phone book,” the man said. “How’s that sound? Huh?” The man brushed rain off his shoulders and then [...]
Can Phone Books Catch Politicians in a Residential Lie?
Johnny Northside has a story about Lennie Chism, who apparently wasn’t spending much time, if any, at the Minneapolis 5th Ward address he claimed to reside at during his unsuccessful campaign for a city council seat. As Johnny tells it, rotten phone books played a role in cracking this case:
Very little activity was noted at [...]
Opt-In Phone Book Delivery in Action
The exit to the Cub grocery store on Lake & Hiawatha in Minneapolis has a good example of opt-in phone book delivery in practice. Notice the neatly stacked books on the bottom shelf of this display. Thousands of people use this grocery store every day and can easily toss one of those books into their [...]
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