I haven't been to Target.com in a while, but decided to revisit. Target clearly doesn't lack the brand recognition or…
Category: Web Marketing
Is Keyword Conversion Rate a Worthy Statistic?
Rohit Bhargava list of most overused web metrics for 2007 includes one that doesn’t seem appropriate for the list: Keyword…
Marketing Online Without Advertising
Anne Zelenka over at Web Worker Daily raises some interesting points about how the web would change if everyone installed…
Cyber Monday One Week Later
A week ago, I wrote a post called, “Does Cyber Monday Exist?” where I said revenue for an online retailer…
Does Cyber Monday Exist?
Cyber Monday refers to the first Monday after the Thanksgiving weekend in the United States. This is supposedly the biggest…
Amazon.com’s Product Wiki: Customers Rule
Amazon.com has long been a leader in customer participation among retail web sites. If you haven’t been to Amazon in…
Google Analytics Goes Free – But There Is a Cost
Google recently finished the integration and rebranding of Urchin as Google Analytics. This included changing the pricing from a monthly…