As soon as a website launches, the new owners start to ask, “Is anyone looking at it?” and “What can I do to get more traffic?” Psychologically, it’s time to make the change from building to marketing. Or is it? More likely, it’s time to switch from building a site to building out a site. [...]
If you find yourself in a situation where you have to write an online bio . . . try being human. If you’re trying to decide whether it’s a good idea to swap links with a casino site that’s completely unrelated to your business . . . If customers need to be able to find [...]
Rohit Bhargava list of most overused web metrics for 2007 includes one that doesn’t seem appropriate for the list: Keyword Conversion Rate: The Top 10 Most Overused Metrics of 2007 – Part I Keyword Conversion Rate – When running search marketing, keyword conversion rates are great metrics to point to … particularly when the percentage [...]
Anne Zelenka over at Web Worker Daily raises some interesting points about how the web would change if everyone installed ad blocking software in their browsers. Here analysis looks at how this would effect content publishers and consumers of published content: Ad Blocking: A Market or a Moral Issue? On the other hand, if so [...]
An analysis of Yahoo Search Marketing’s transition to 70 character character limits on ad descriptions.
Takes a look at local searches on Google, and why the quality of results is sorely lacking.
Cyber Monday refers to the first Monday after the Thanksgiving weekend in the United States. This is supposedly the biggest online shopping day of the year. But is it? Here’s a graph of an online retailer’s 2005 daily revenue through yesterday’s ‘Cyber Monday’: Wow! That’s one heck of a spike! So Cyber Monday really exists? [...]
Amazon.com has long been a leader in customer participation among retail web sites. If you haven’t been to Amazon in a while, take a quick look at the page for Freakonomics to get a feel for what Amazon is doing now. Product pages include tons of user contributed information, including: Customer Reviews Customer Ratings Ratings [...]
Corporate mergers have many challenges, including standardizing on a domain name. A few missed steps in the transition can hurt a brand, and cost a sight some hard-earned and well-deserved traffic. After Sprint’s merger with Nextel, Sprint has been working on consolidating all services on the Sprint brand and domain name, www.sprint.com. Good choice. However, [...]
