According to TechDirt, Google is being sued by a lawyer who claims Google has been practicing “fraud, business code violations,…
Category: Pay Per Click
Which Side of the Long Tail Should You Start On?
Imagine this: your business decides to spend money on pay per click advertising but doesn’t have unlimited funds. I imagine…
Not All PPC Clicks are Created the Same
Aaron Wall has an excellent explanation of why a click costs so much more on Google on average than a…
The Long Tail of Short Heads
I’ve been trying to think of a way to illustrate the point I was trying to make in yesterday’s post…
Are Long-Tail Keywords a Waste Of Time for Pay Per Click
Brian Carter of Fuel Interactive raises an interesting point about the effectiveness of keywords in the long tail of pay…
Ed’s Projects
I'm working from the assumption that pay per click advertising is the most profitable form of advertising served by Google,…