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Entries for the ‘Marketing’ Category

Pizza Shops: Get Into Your Customer's Phones

The Yellow Pages industry made a point a of reminding people that the yellow pages are an ideal place to look up pizza places during January. This happens to be a busy month for delivery due to sporting events and the weather. While the yellow pages are certainly a good advertising venue for pizza shops, [...]

Profiting in the Long Tail

Kevin Kelly points out that it’s quite common to hear a flip in explanations of the long tail when people move from left to right where best sellers and popular successful niche products are explained from the perspective of the product developer while the longest tail products are described more from the perspective of the [...]

Convenience Trumps Fidelity in Most Markets

Fredric Dannen, author of Hit Men: Power Brokers and Fast Money Inside the Music Business participated in a quorum on the Freakonomics blog looking at the music industry. While laying out his take on the industry, he made the argument that convenience wins out over fidelity: Whats the Future of the Music Industry? A Freakonomics [...]

  
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