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BAGnewsNotes on Hillary Clinton’s Campaign Kick-Off Video

BAGnewsNotes generally reviews photos, but took a shot at analyzing Hillary’s announcement video today. He also had a problem with the panning camera:

BAGnewsNotes: We’re In

Why was the camera slowly panning left, then right, throughout the video (except during the close ups)?

I’m sure it was inadvertent, but I’ll tell you what it made me think. On the credenza behind Hillary were three framed photos. In the one closest to Hillary was a photo of her with Bill. In the middle frame, I think the photo featured Hillary and Chelsea. I couldn’t make out the third.

It’s probably just my projection, but I read it as the campaign literally going back and forth, unsure how much to focus on Bill and Hillary as a couple (versus Bill) versus Hillary alone.

And thought the living room scene’s domesticity may not be the best choice for Hillary. I liked his idea of taping one on one conversations between Hillary and voters. She knows the issues and speaks well candidly. In fact, I think she’s better candid than scripted.

Hillary Clinton says, “Let the Conversation Begin”

Hillary Clinton has kicked off her presidential campaign with an online video. That’s certainly the trend, with Edwards and Obama taking the same approach to getting their message across. However, Edwards and Obama did something Clinton hasn’t done so far, which explains why both of the posts I made about their announcements contains videos while this one doesn’t: Clinton’s announcement video isn’t sharable from her site, and isn’t available on YouTube or any other site I could find.

That’s just dumb. The number of viewers gained – for free – by syndicating content to other sites is not something to take lightly. In fact, I bet most of you reading this won’t click through to watch Clinton’s announcement video, but at least some of you would have watched it if I embedded it directly into this page.

If you DO happen to watch it, take some Dramamine first. For some reason, the person running the camera likes swaying the shots back and forth for no good reason.  Either that, or it was show on a boat made to look like a home’s living room.

In this case, we have two delivery issues (non-sharable video and weird camera work) taking away from an otherwise well-delivered message.

Barack Obama vs Hillary Clinton Web Stats

Hitwise is a service that aggregates Internet traffic to look for marketing trends. It’s pretty powerful stuff. Bill Tancer from Hitwise blogs about interesting and timely stats he mines from their data and pulled together some interesting stats comparing Hillary Clinton and Barack Obama based on search traffic for their names. Check out the post for a lot of interesting nuggets.

One I found particularly interesting shows which states each candidate is strongest in based on search volume for their names:

Bill Tancer – Hitwise US: Obama versus Clinton – Barack Advantage in Key States

Barack Obama

Hillary Clinton
New York
New Jersey

That’s very interesting, since Ohio, Florida, and Michigan are all important battleground states and Obama may have an edge in each.  MO is also a battleground state and leans toward Clinton. I’m sure either candidate could take large blue states like NY, IL, and CA, so they’re less important from an electoral college standpoint. Hawaii and Kansas probably won’t be the deciding states.