Stephanie Hobbs recently boasted on the Yellow Pages Association’s blog, InsideYP.org, about the fact that the term “yellow pages” is among the top-50 terms searched for on the web.
Here is some more information about the popularity of the term “yellow pages” worth considering:
According to Google Trends, the popularity of the term “yellow pages” has dropped by ~2/3rds over the past 5 years:
Over the past 12 months, states with the highest search volumes for yellow pages have been primarily in the Deep South:
One local business directory term that’s growing rather than shrinking, and on track to overtake “yellow pages” is “yelp”:
That makes sense, considering how superior Yelp’s consumer experience is to any of the online yellow pages websites.
Motivation of Searchers?
I wonder how many of those “yellow pages” searches were conducted by people looking up how to unsubscribe from the yellow pages that were littered on their property throughout the year?