WCCO’s new site at minnesota.cbslocal.com has neighborhood pages, including this one for Longfellow.
Is CBS hopping on the hyperlocal train?
Mashing up APIs?
Going Web 2.0 (or is it 3.0)?
Call it what you will, but in practice, it’s not fit for hyperlocal consumption. They appear to be pulling content from sources including Outside.in, who tries to aggregate content from across the web that’s relevant to narrower geographies than metro areas. And, in some cases, they get it right, like the syndication of a nugget from Brian’s blog about a recycling program Longfellow.
The signal to noise ratio is rather hosed at this point.
I see this in real estate as well. Boardroom conversations get across the concept that “content is king” which leads to a quick conversation about “how can get get more content” with little thought going into the quality of that content or the user experience.
Let’s face it: It’s easier to automate crap than to curate quality. There is no way that someone would look at the Longfellow Neighborhood page as it exists today and say, “we’re providing a quality news experience to people interested in Longfellow.”