Ninety nine times out of one hundred, when I receive unsolicited press releases via email from PR professionals, I respond with something like this:
One quick word that is meant to communicate that I’m not interested in what they sent me, nor am I interested in receiving similar communications from them in the future.
Most don’t respond. Those who do tend to say thanks. Why would they be thanking me for unsubscribing? Because I could have marked their email as spam, which could effect their email deliveries to others since Gmail takes that sort of thing into account.
There are occasional exceptions, like this response I received from a local PR person:
The information I sent you is not for a mailing list. I know that your blog focuses on things happening around the Twin Cities, so I thought you might be interested in sharing with your readers. Just passing along information on a local event.
What’s important to local PR professional’s clients and what’s important to me tend to have very little overlap.
Frankly, I’m not interested in regurgitating press releases. That’s what mainstream media companies and mommy bloggers are for.