Did you know that revenues from the Minnesota Lottery are being used to spam local bloggers? Here’s an example comment that was dropped on my post about Groupon.com:
1st sentence: On topic.
2nd sentence: transition.
3rd sentence and beyond: an advertisement and a link to the MN Lottery’s website.
Notice that the comment author is inconsistent in whether they’re writing about something they’re familiar with or for someone they work for.
In this case, the spammer doesn’t work directly for the MN Lottery. Instead, it looks like the Minnesota State Lottery has hire a company in New Jersey to spam blogs on their behalf. Additionally, the actual spammer lives near Washington, DC.
If you read the comment again, now knowing that it was written by a guy named Alex who lives in Washington, DC, you can understand how poor of a job he did pretending to be:
1. A Minnesotan.
2a. Not affiliated with the MN Lottery.
2b. Or, if he was attempting to comment form a MN Lottery perspective, he was inconsistent at that as well.
It’s a shame to see Minnesota State Lottery revenue is being sent out of state for use spamming in-state blogs. We have plenty of qualified spammers right here in the State of Minnesota who are capable of spamming blogs on behalf of the lottery.
If you’re going to pay people to spam blogs on behalf of the MN Lottery, hire locally. Better yet, stop spamming people (or hiring firms that think spamming is an appropriate marketing tactic).