During a recent conversation with Ken Clark in the comments of one of this blogs, I mentioned that regulating the yellow pages industry, such as fining companies who delivery to households who’ve opted out of deliveries, should not be fought by the industry since it’s simply holding the industry accountable for the talk that they talk.
It’s the same as someone who drives at a reasonable speed complaining about speed limits. They’re not a burden if you’re compliant, which the yellow pages aggressively claims to be with opt-out systems.
This, of course, was too reasonable to Ken Clark’s taste, leading to the following response:
So you want the industry to stop fighting unnecessary attempts to regulate it?? What radical social group did you get your business training in?? Can you name one industry that doesn’t fight unneeded regulations??
Here’s my take on that:
Ken, I can see where, from your financial perspective, holding the YP industry accountable for its own talking points would be seem unnecessary. However, politicians generally don’t go out of their way to find stuff to regulate.
In this case, it appears that legislators around the country are hearing from constituents who are saying, “Could you do something about all of this yellow pages waste? I’ve called the companies to tell them to stop delivering their directories to me, but they don’t seem to be honoring those requests.”
The legislators then get in contact with the YP industry, who says they have systems in place for opt-out requests. The legislators then go back to their constituents, who point out that they have opted out yet continue to receive what they now consider to be litter that’s contributing to the city, country, or state’s waste burden.
The legislators then think to themselves, “This should be a fairly simple problem to solve. We’ll just write something up here that holds the yellow pages industry accountable for the talk that they talk regarding opt-out systems. They shouldn’t have a problem with that since it’s not exactly a burden to do what you say that you’re already doing.”
But then the yellow pages industry starts freaking out. “You mean you’re actually going to hold us accountable for the talk we talk? How dare you! That’s completely unnecessary!”