It seems like self-proclaimed social media marketing gurus in this town like to get together on a regular basis to discuss the same case studies over and over again. Yes, Punch is good at running time sensitive promotions on Twitter. But what else is happening?
Here are five that seem to be flying under the radar for a variety of reasons. For one, the only reason you should know about a social media campaign is if you’re a prospective customer. That’s the reach that matters for businesses. Also, there are people who are very good at connecting with customers who are less interested in bacon.
Without further ado, here are five doing some good stuff with their audiences:
1. Rail Station – This neighborhood bar on Minnehaha Ave S in Minneapolis has – as of this writing – 960 Facebook fans, 512 Twitter followers, a Foursquare offer that rewards loyalty (free drink every 5th visit), and an eClub integrated into their Facebook page for emails of events and special offers.
4. Good Sports Bar & Grill – North Minneapolis’ new bar at 200 W Broadway has only been open since Feb 4th but already have over 100 followers on their active Facebook fan page.
So, are any of these businesses benefiting from using social media as a marketing channel? I don’t know. However, it seems likely that they are if they’re connecting with some of their most loyal customers. Getting regulars to visit slightly more often is probably one the best ways to increase revenues. And they can do it for nearly free (no hard costs). And it doesn’t involve printing yellow pages directories.