Delta acquired Northwest Airlines near the end of October, 2008. Since then, Delta has been working on merging Northwest into the Delta brand. Planes are being repainted, gate signs updated, frequent flier plans merged, etc.
But one area that seems to be resisting merging is which brand to associate with negative news.
For example, the flight from Amsterdam to Detroit with the pants burner has been clearly labeled a Northwest flight in the news. This happened just shy of 14 months after the merger, but it was an NWA flight. Pictures of plane on the tarmac clearly show a Delta logo, but don’t let that fool you. Here are some example headlines:
One organization that failed to play along is the Albuquerque Express, who referred to the carrier as Delta Northwest:
Moving back to earlier incidents, we have the Delta Northwest errant flight that also earned “Northwest” status:
And a flight that has a carbon monoxide leak:
And a flight with a landing gear issue that warranted a flyover for inspection:
I can see why Delta would prefer to dump negative news on the evaporating NWA brand, so imagine that they’d do what they can to refer to flights by their NWA names rather than Delta names. However, a fair share of the blame seems to be the media, who didn’t get the memo that NWA is gone. Notice that many news sources are aware that Delta is the carrier:
This makes me wonder if my new years resolution should be to find someone I can offset blame upon. How cool would that be?