America’s Fitness in Amazon’s Watches

What does Amazon.com’s vast selection of watches tell us about America’s fitness:

Sports Watches vs Sport Fan Watches

Twice as many sports fan watches to sports watches? Do Americans prefer to watch rather than participate in sports? Based on the best seller lists, it seems like this skews to the South, with many of Amazon’s best selling sports fan watches tying to NASCAR, the Dallas Cowboy’s, or the U of Texas.

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