Comments on: Yellow Pages Use Is Surprisingly Low

By: Stacey Smith

Stacey Smith — Wed, 17 Mar 2010 20:25:04 +0000

I just left a sales career in the Yellow Pages of 13 years. I won the awards and had a great time. I saw the decline first hand. They are doing everything in their power to hang on to the millions of dollars in revenue. Here is a fact the Yellow Pages in Phoenix for Dex has had approximately 30% declines now for the last three years. Smaller booked revenue than we have here in Albuquerque. Faster markets have caught on. The action has shifted to the internet and is bigger than ever because everyone has Google either in there hand or close at hand

By: a look at the Top 25 Things Vanishing from America: The Yellow Pages « Dallas SEO & PPC Google Expert Mike Stewart's Blog – Affordable Tips & Consulting for Search Marketing Success

Fri, 04 Dec 2009 15:38:22 +0000

[...] Is the yellow pages vanishing? Yes. At what pace? Remains to be seen. It all depends on how fast they react and address the industries competition issues. Now that they have cheated employees, shareholders, pension plans, retirees, etc with crony corporate accounting decisions it remains to be determined if the lack of a debt burden will save the 3,000 sales reps from a dismal future. The only folks to blame for the doom and gloom is the folks in charge of directing the company into the future. The folks that neglected creating a long-term strategy in favor of earnings and cronyism. [...]

By: Mike Stewart

Mike Stewart — Fri, 04 Dec 2009 07:34:53 +0000

It is harder to sell ads Daughter Number Three. The prices never go down. Until now. Now it is easier to sell as well if you get special rate overrides from management to adjust the pricing, but that is crony and unfair to other advertisers paying higher rates, minus rewarding loyalty and client spend. Folks will keep buying because yellow pages have thousands of people who are forced to make XX calls per day and bug them. Just tellin’ it like it is! Cheers.

By: Daughter Number Three

Daughter Number Three — Fri, 04 Dec 2009 04:35:28 +0000

I wonder if anyone has done a survey of Yellow Pages advertisers. The death of the business model will come when they stop buying ads, which should really be just about any day now.