Comments on: Opt-In Phone Book Delivery in Action http://www.thedeets.com/2009/11/14/opt-in-phone-book-delivery-in-action/ Consistently against torture. Thu, 09 Feb 2012 21:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Stewart http://www.thedeets.com/2009/11/14/opt-in-phone-book-delivery-in-action/#comment-16444 Mike Stewart Wed, 18 Nov 2009 16:21:23 +0000 http://www.thedeets.com/?p=3702#comment-16444 Ed.... AT&T did the same thing here in Dallas. They went out to local advertisers and touted about the benefits of their additional "secondary" method of distribution. Long story short, after they soon realized that folks didn't want the books, or it was not as cost effective as saturation people's homes with unwanted yellow page books, they seem to have stopped the practice. I thought it was a great way to offer the books in a subscription format. Kudos to them for the effort. What was obvious is that people will not use the YP unless they need it. The companies need to send out postcards when printed or have an email address to order a book. That is my opinion. By the way, Check out my recent blog post about Duopolies, Crony Capitalism, Back Room Deals, and the Business Practices of Yellow Page Executives. www.DallasGoogleGuru.com Cheers, Mike Ed…. AT&T did the same thing here in Dallas. They went out to local advertisers and touted about the benefits of their additional “secondary” method of distribution. Long story short, after they soon realized that folks didn’t want the books, or it was not as cost effective as saturation people’s homes with unwanted yellow page books, they seem to have stopped the practice. I thought it was a great way to offer the books in a subscription format. Kudos to them for the effort. What was obvious is that people will not use the YP unless they need it. The companies need to send out postcards when printed or have an email address to order a book. That is my opinion.

By the way, Check out my recent blog post about Duopolies, Crony Capitalism, Back Room Deals, and the Business Practices of Yellow Page Executives.

http://www.DallasGoogleGuru.com

Cheers,
Mike

]]> By: The Other Mike http://www.thedeets.com/2009/11/14/opt-in-phone-book-delivery-in-action/#comment-16416 The Other Mike Mon, 16 Nov 2009 21:11:49 +0000 http://www.thedeets.com/?p=3702#comment-16416 Opt-in is the future of YP (if there is a future at all...oh wait, need it for that basement plumbing problem I'm gonna have someday). The future could be now, but YP is busy hanging onto the past. They are the leech-healers of today, the dentistry-with-whiskey-and-pliers types, the milkmen, the ice-block delivery guys...who embrace their tools, like fools. Opt-in is the future of YP (if there is a future at all…oh wait, need it for that basement plumbing problem I’m gonna have someday).

The future could be now, but YP is busy hanging onto the past. They are the leech-healers of today, the dentistry-with-whiskey-and-pliers types, the milkmen, the ice-block delivery guys…who embrace their tools, like fools.

]]> By: Ed Kohler http://www.thedeets.com/2009/11/14/opt-in-phone-book-delivery-in-action/#comment-14611 Ed Kohler Mon, 16 Nov 2009 14:31:46 +0000 http://www.thedeets.com/?p=3702#comment-14611 @Rob, that sounds like a good way to dispose of a phone book. One page at a time. Many people still do you phone books, but that's a really really poor justification for carpet bombing every household with multiple books every year. @Rob, that sounds like a good way to dispose of a phone book. One page at a time.

Many people still do you phone books, but that’s a really really poor justification for carpet bombing every household with multiple books every year.

]]> By: Rob http://www.thedeets.com/2009/11/14/opt-in-phone-book-delivery-in-action/#comment-14610 Rob Mon, 16 Nov 2009 13:07:12 +0000 http://www.thedeets.com/?p=3702#comment-14610 Are people still using phonebooks? We use them by tearing out pages and using them to light the charcoal chimney on the Weber grill. Though, not as fun as dowsing the charcoal with 1/4 gallon of lighter fuel. Are people still using phonebooks? We use them by tearing out pages and using them to light the charcoal chimney on the Weber grill. Though, not as fun as dowsing the charcoal with 1/4 gallon of lighter fuel.

]]> By: Jason Sandquist http://www.thedeets.com/2009/11/14/opt-in-phone-book-delivery-in-action/#comment-14606 Jason Sandquist Mon, 16 Nov 2009 04:24:08 +0000 http://www.thedeets.com/?p=3702#comment-14606 I love the idea. I currently had 2 phone books sitting outside my front door with a note that said 'take me' on it. Then I get home the other day and there is another one. What's a matter with these people? This is madness! I love the idea.

I currently had 2 phone books sitting outside my front door with a note that said ‘take me’ on it. Then I get home the other day and there is another one. What’s a matter with these people? This is madness!

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