Comments on: StarTribune Advertising Information http://www.thedeets.com/2009/10/16/startribune-advertising-information/ Consistently against torture. Thu, 09 Feb 2012 21:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Kohler http://www.thedeets.com/2009/10/16/startribune-advertising-information/#comment-12312 Ed Kohler Tue, 20 Oct 2009 15:11:16 +0000 http://www.thedeets.com/?p=3623#comment-12312 @Daniel, the beauty of auto-refreshing pages is the ability to decrease value for both readers and advertisers at the same time. @Daniel, the beauty of auto-refreshing pages is the ability to decrease value for both readers and advertisers at the same time.

]]> By: Daniel http://www.thedeets.com/2009/10/16/startribune-advertising-information/#comment-12311 Daniel Tue, 20 Oct 2009 13:00:21 +0000 http://www.thedeets.com/?p=3623#comment-12311 @Mike Who is the customer? You or the advertiser? :-) @Mike
Who is the customer? You or the advertiser? :-)

]]> By: The Other Mike http://www.thedeets.com/2009/10/16/startribune-advertising-information/#comment-12310 The Other Mike Tue, 20 Oct 2009 12:53:43 +0000 http://www.thedeets.com/?p=3623#comment-12310 Here is another take on auto-refresh--the reader's, the potential customer whose clicking makes ads marketable--I hate it and will leave websites because of it. If the content was interesting, but the annoying wig-wag of the refresh causes me to lose my place reading, then I might cut-n-paste the content into a text pad so I can finish reading it in peace. But usually I use this as a checkpoint and acknowledge continued reading is wasting my time and I leave. And sites like the Strib, who are reknown for being the most annoying users of refresh...I never read them and haven't for at least 2 years. Turns out 99% of their content can be easily found elsewhere where page refreshes don't exist. My advice is simply to ask website managers who is REALLY paying the bills. I think it is the customers/readers, so why drive them away in a vain attempt to tease them into clicking an ad when they are trying to enjoy the content of your page? Is it greed, insecurity, or plain stupidity? Here is another take on auto-refresh–the reader’s, the potential customer whose clicking makes ads marketable–I hate it and will leave websites because of it.

If the content was interesting, but the annoying wig-wag of the refresh causes me to lose my place reading, then I might cut-n-paste the content into a text pad so I can finish reading it in peace. But usually I use this as a checkpoint and acknowledge continued reading is wasting my time and I leave.

And sites like the Strib, who are reknown for being the most annoying users of refresh…I never read them and haven’t for at least 2 years. Turns out 99% of their content can be easily found elsewhere where page refreshes don’t exist.

My advice is simply to ask website managers who is REALLY paying the bills. I think it is the customers/readers, so why drive them away in a vain attempt to tease them into clicking an ad when they are trying to enjoy the content of your page? Is it greed, insecurity, or plain stupidity?

]]> By: ryanl http://www.thedeets.com/2009/10/16/startribune-advertising-information/#comment-12306 ryanl Mon, 19 Oct 2009 20:52:13 +0000 http://www.thedeets.com/?p=3623#comment-12306 That would be my guess, rotating the banners each time. That would be my guess, rotating the banners each time.

]]> By: Ed Kohler http://www.thedeets.com/2009/10/16/startribune-advertising-information/#comment-12302 Ed Kohler Mon, 19 Oct 2009 19:14:25 +0000 http://www.thedeets.com/?p=3623#comment-12302 So to fit 16 ads into 4 slots, they auto-refresh the page to generate 4X more inventory? So to fit 16 ads into 4 slots, they auto-refresh the page to generate 4X more inventory?

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