I guess it shouldn’t be that surprising that the people behind the non-viral viral video discussed here earlier this week have switched to fake news style advertising to bolster their non-viral efforts. In practice, it looks like this:
What does surprise me is that the StarTribune was willing to run a red ALL CAPS fake news headline on the homepage of their website. While the Strib has nothing against advertising intrusiveness, it seems like they usually stop short of manipulating their audience for money. It’s also surprising to see the embedded video not mention that it’s an advertisement.
The Strib certainly wouldn’t sell fake headlines like this in the print edition. Or, is the website a leading indicator of what we can expect in print?