Coming to a neighborhood near you: The trifecta of yellow pages print directory spam from our three local yellow pages spammers. This is from a home on Pierce St NE in Minneapolis.
It looks like Qwest Dex led the charge with three books to rot in the rain. Yellowbook followed on with a book to rot alongside Qwest’s. And now Idearc has joined the club with a Superpages print spam.
Here’s a portion of a July 15th comment from Idearc Media’s PR guy, Andrew Shane, explaining that Idearc Media – the company that delivered a yellow pages directory to a home that already had rotting directories from two other print spammers – is different from the competition:
Again, I can’t speak for other companies, but I can tell you that we:
– are making concerted efforts to speak w/ our vendors on the proper ways to deliver
– invested $$ on technology for our vendors to assist in the deliver to the appropriate houses and honoring opt out; again, we absolutely understand an unopened book does nobody any good
We’ve also introduced programs to differentiate ourselves to local businesses and consumers who are interested in our products (print and online). While we are not going to do what you suggest, we are holding our vendors and our employees to task related to opting out and the delivery of the books. We are also providing a value to consumers.
I have a feeling that a home like this isn’t going to opt-out of delivery. But the message should be clear to anyone with an inkling of corporate responsibility that dropping additional yellow pages on this property is littering.