Comments on: Do Qwest Dex Yellow Pages Have a 1-Month Shelf Life?

By: Jaime Rincon

Jaime Rincon — Thu, 30 Sep 2010 17:50:06 +0000

, As a delivery and verifier employer, (private contractor) for the three mentioned phone books, with the exemption of the dex phone book , I have found out that distribution companies ,who are hired by the publishers of said books ,operate with distribution maps or lists that are not updated and have not been for 10 years example; addresses that do not exist duo to geographical changes , such as new construction,or additions , busnisses that no longer exits or change of address that have not been up dated .also operate with total disregard for local ordenances or laws that prohibit the distribution of advertising material . by doing so , makes the public unfriendly to the saturation distribution of said books ,distribution companies ,insist that delivery personal trespass on private property to deliver door to door the phone book , also deliver to residents that have requested not to be delivered ,other wise the said delivery person would then not get payment for said delivery ,instruction to deliver this materiel should be as the public wishes ,at no time should instruction to deliver, place the delivery person in compromising situations in order to collect payment , in most cases a person delivering this books do not get payed in accordance with state laws for hours worked , if delivery person discloses correct amount of hours worked distribution company will not offer person any more work and will not pay for persons disclosed total .Books are payed in private contractor statues in order to avoid paying the workers commp .or state or federal taxes .
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While the executives of said companies drive new cars and live in very expensive homes ,the carriers often sleep in their cars or vans to deliver this books ,and in our present economic situation nation wide ,the distribution companies have found a small percent of people who will summit them selves to the practices of this companies in order to make a living .Another topic of the business is the amount of phone books not delivered and end up at recycle centers do to dishonest delivery carriers and unable to deliver because of public perception therefore enhancing waste .Imagine all of the wasted paper .should anyone need or desire more facts feel free to email me at rjaime6@hotmail.comm.

By: Ed Kohler

Ed Kohler — Tue, 27 Apr 2010 20:37:23 +0000

@Richard, I think that will vary based on market share in various markets around the country.

I have to ask: If you don’t use them, why haven’t you unsubscribed from the Verizon and Yellow Book directories?

By: Richard Groce

Richard Groce — Sat, 24 Apr 2010 22:21:30 +0000

When I receive the Verizon and Yellow Book directories I always throw them away (recycle) and keep the Dex directories. They are much more complete.

By: Mike Stewart

Mike Stewart — Fri, 04 Dec 2009 00:35:38 +0000

Wow…. although I don’t really understand the 1 month comment, I love the defense from YP when someone speaks negatively about the “print yellow pages.” If you are so innocent, why did you allow accounting and stock fraud? You also cannot defend the industries practice of saturation distribution. They need to move towards an OPT IN subscription based model.

How about offering an incentive to request a copy of the book? Partner with advertisers and pay for services rendered. Earn points for using the book. Think of the innovation of DirectBuy showrooms for saving consumers pricing with subscription or member benefits.

Nope.. the yellow pages and Andy Shane are holding on for dear life. Meanwhile I am shocked at what is going on at the company. No real innovation. The wrong crony leadership. It was a better company when they had the duopoly in printing phone books.

Cheers,
Mike Stewart
-former Idearc Media Consultant for 9 years and 3 months-

By: Brayden

Brayden — Thu, 03 Dec 2009 19:43:21 +0000

Ed
You are right all the way around. I have advertised with Dex in the yellow pages for the last four years. All four years they screwed something up in our ad. They still bilked us into paying for an ad that had mistakes. Our call ins have dropped steadily from the book ad and have climbed steadily from our internet efforts. By optimizing our website to Google Ads, that is the way to go. Needless to say however, out of fear I again signed up for an ad with Dex for 2009-10. You know what happened? They printed the ad for the OLD company that we took over – and did not print OUR companies ad! Long story involved but trust me – the ad was ENTIRELY different than what we supplied to them to print. Different company name, contractor license, the whole ball of wax. They have offered me a fifty percent discount – for an ad that is NOT mine. What do you all think about that?
By the way – our call ins todate this year are 90% referral or internet source vs. 10% yellow pages. Of the yellow pages I do get, we sell only 25% of those calls and have to compete based on price alone against every other company they called out of the book. In regard to our internet efforts (going through transition right now due to the change in the company owner/name issue) we sell 85% of those calls as folks have been referred and/or was able to search for security recommended or by particular keyword that is important to them – and they have time to learn about our company BEFORE even calling us. I don’t see anywhere in the yellow pages that someone can read positive referrals about us in order to decide on who to call and who not to call.

One Guys Opinion