Aaron points out that Dex is sending out yellow pages notices to those who’ve told Dex they’re not interested in receiving any more yellow pages books. That’s a vast improvement over forcing yellow pages on unwilling customers. Of course, we know that just because you’re on a do not deliver list doesn’t guarantee that you won’t receive books since YP companies don’t seem to provide any incentives to delivery contractors to abide by the lists.
It’s great to see Dex making an effort.
Now, imagine if Dex sent everyone a flyer like the one above, telling people that YP deliveries were about to begin, then asking them to visit a website, call a number, or leave a hanger on their door if they wished to receive a book. A truly opt-in system where only those who want the books get them. That seems like the best way to go for consumers, the environment, our waste disposal & recycling tax dollars, and local businesses interested in paying to reach only those who plan to use the books.
I can dream.