Dex Yellow Pages Spam Down to One Page

Junk from Dex

Aaron points out that Dex is sending out yellow pages notices to those who’ve told Dex they’re not interested in receiving any more yellow pages books. That’s a vast improvement over forcing yellow pages on unwilling customers. Of course, we know that just because you’re on a do not deliver list doesn’t guarantee that you won’t receive books since YP companies don’t seem to provide any incentives to delivery contractors to abide by the lists.

It’s great to see Dex making an effort.

Now, imagine if Dex sent everyone a flyer like the one above, telling people that YP deliveries were about to begin, then asking them to visit a website, call a number, or leave a hanger on their door if they wished to receive a book. A truly opt-in system where only those who want the books get them. That seems like the best way to go for consumers, the environment, our waste disposal & recycling tax dollars, and local businesses interested in paying to reach only those who plan to use the books.

I can dream.

13 thoughts on “Dex Yellow Pages Spam Down to One Page”

  1. You know if I were the Secretary of Commerce, I think I would see some wisdom in identifying companies almost certain to go under in the near future, and then assigning people to monitor them to make sure no excessive bonuses are handed out just in time to leave shareholders with a final debt pile before they shutter the place up.

    Dex has the most toxic business plan imaginable. Any chance they ever had of surviving the digital age vanished when they took their business online without changing the underlying premise. How ludicrous is it to think that individuals seeking business contact information would want it weighted by how much each advertiser paid with nonadvertisers not being displayed at all?

  2. Dex phone books were dropped off at my building yesterday, but if looks like they only dropped off 20 or so (for a building of about 150 units), and they didn’t drop them off at individual apts. Improvement?

  3. Ed I think you should call on your readers sometime to examine and tally up their workplaces for YP waste, especially those who work for large companies or in large office buildings.

    I noticed that this pallet delivered a month or two ago is still sitting in our garage.

    http://www.futuregringo.com/2009April/phonebooksatwork.jpg

    This pile has been pared down about a third frmo the original, but I’m certain YP companies overestimate and overdeliver the number that large complexes really need — especially given how many layoffs and staff shrinkages have occurred in the past year.

    Like the flyer above, asking a facilities manager FIRST what quantity they might need would greatly reduce the number left in basements and storerooms.

    Cheers as always from Denver…

  4. Reuben, I agree with Johnny that it’s a small step forward. If the Yellow Pages industry isn’t capable of NOT delivering phone books, perhaps they can be trained to deliver them directly to our recycle bins?

  5. There is just so much wrong with this entire situation.
    Let’s start with the user experience.
    Why are we forced to receive 20 lbs of books if we don’t want them?
    I have called to opt out for the past 2 years and do you know how hard it is to try to do this? 3 phone calls and every single source said it wasn’t their problem. One told me that I couldn’t opt out and that it was illegal to throw them away. Seriously? And it’s not illegal for them to create all that waste and deliver it to me?

    Second, the immense waste of our natural resources to print these books, and the byproducts and pollution during manufacturing.

    Finally, the impact to the landfills when these are unceremoniously tossed in the garbage.

    My solution this year? I went to the website to try to find a number to call to opt out. Again. Couldn’t. Evidently Dex Knows but they aren’t going to tell me. Then I went to Twitter to get a little bit of a viral rant going. Remember what happend with comcastmustdie.com? It was the beginning of the powershift that came to define the Web 2.0 movement.

    Then I looked at the books themselves and saw that this is a Qwest company or co-branded initiative. Ahhhh. Found a Qwest Solution Center in my area, drove over there and gave the books back.

    Maybe if enough people do that maybe they will get the picture.

  6. We got one of these handy “you’ve chosen to stop receiving…” door hangers this week! Unfortunately, it was stuck in the bag of THREE phone books left on our door step — the white, the yellow, and the Dex compact.

  7. You people are stupid, if you don’t want the books recycle them but stop complaining because you are getting a free service that most people use. If you are too lazy to do so then don’t complain.

  8. Paul, it’s not a free service for me. It costs me time to recycle the books and it costs me money to pay for the city’s recycling program. It also wastes the money of small businesses in my community who paid for the printing, distribution, and recycling of those books.

    Why should I be obligated to deal with litter from phone book companies who are too irresponsible to deliver their books to only those who plan to use them?

  9. Paul, are you kidding me? How old are you anyway? You debate like a 9 year old and sound like you are 90.

    Why in the world would you attack people who have a legitimate position and insult us by calling us stupid and lazy?

    Lazy is shrugging your shoulders and tossing the books in the landfill. Lazy is recycling the books every year. Lazy is saying it’s not your problem. Lazy is NOT trying to unsubscribe, year after year, and being abused by DEX (and people like you) in the process. Lazy is NOT caring enough to write on blogs like this so that a groundswell of support can get aggregated. Lazy IS when you call people stupid because you are not able to understand someone else’s position. Why should the impetus be on the consumer to do something with 20 lbs of books they never requested? These books aren’t ‘free’, they are paid for by advertisers and DEX counts households and makes money on distribution. And the reason I think you must be in your 90’s is because the Silent Generation (before the Boom Generation) is the only generation left that I can think of who thinks that these are books that ‘most people’ use. Data shows that ‘most people’ – Boomers, Gen-X, and Millennials, search for people, businesses, addresses, phone numbers and MAPS from this thing that’s online now called SEARCH. Oh, it’s on your mobile device, too. There are only about 4Billion of those little devices on this planet, they are cheaper than PCs and almost as powerful. Are you really still using a paper phone book to look up an address? Stunning.

  10. I’m 38 yrs old and have not flipped through a paper phone book in at least 15 years. I used to save them just in case, but then they’d pile up inside my house. Now they now go directly to the recycling bin. And I hate when that thing fills up.

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