Comments on: Online Yellow Pages vs Online Players http://www.thedeets.com/2009/04/01/online-yellow-pages-vs-online-players/ Consistently against torture. Thu, 09 Feb 2012 21:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Crowson http://www.thedeets.com/2009/04/01/online-yellow-pages-vs-online-players/#comment-10277 Mark Crowson Fri, 10 Apr 2009 03:35:54 +0000 http://www.thedeets.com/?p=3268#comment-10277 Mark, this is a great question to ask the YP you are wanting to use. They should be able to tell you how many people found your profile that lists your information. It could be a major selling point for them. Also keep in mind the average age of the person using the yp and the online yp. Most people do not like to perform a search that lands them on a page to do another search. When was the last time you heard a 26 year old say "I found the greatest plumpler at _____ yellow pages or _______yellowpages.com" It does not happen thats why. You need to know who your customer us and is not and once you know that you will know for sure what demographic you want to hit and what vertical to use to get them. Good Luck Mark Top page clickz Mark, this is a great question to ask the YP you are wanting to use. They should be able to tell you how many people found your profile that lists your information. It could be a major selling point for them.

Also keep in mind the average age of the person using the yp and the online yp.

Most people do not like to perform a search that lands them on a page to do another search. When was the last time you heard a 26 year old say “I found the greatest plumpler at _____ yellow pages or _______yellowpages.com” It does not happen thats why.

You need to know who your customer us and is not and once you know that you will know for sure what demographic you want to hit and what vertical to use to get them.

Good Luck

Mark

Top page clickz

]]> By: Mark Gisleson http://www.thedeets.com/2009/04/01/online-yellow-pages-vs-online-players/#comment-10218 Mark Gisleson Wed, 01 Apr 2009 20:59:11 +0000 http://www.thedeets.com/?p=3268#comment-10218 So long as online YPs restrict their search responses to only paid advertisers, it's impossible for me to see much value in using them. Or are there online YPs now that list ALL businesses whether they paid for a listing or not? So long as online YPs restrict their search responses to only paid advertisers, it’s impossible for me to see much value in using them.

Or are there online YPs now that list ALL businesses whether they paid for a listing or not?

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