My dislike of unsolicited print marketing messages delivered to my home isn’t limited to the yellow pages. However, unlike the yellow pages, most direct marketers are perfectly willing to allow you to unsubscribe from their mailing lists since they’re smart enough to realize that it’s tough to sell something to someone who doesn’t want your catalog, coupons, etc.
For catalogs, I mostly contacted the companies sending them through their website’s contact forms. That worked well.
And for other forms of junk mail, I signed up with ProQuo. They maintain contacts with direct mail companies, so you can input your contact information once then choose which lists you’re like to be removed from. They have a paid and free service. I use the free one.
Here’s an update I recently received from them:
Overall, I’d have to say that this service works. While it’s tough to directly measure whether ProQuo was responsible for the drop in junk mail we receive, I can say that we receive very little junk mail. In fact, we can often go a day or two without receiving any mail at all.