The Craig Show launched today. What’s that? A new locally produced online golf show for people who think golf can be an enjoyable sport. Craig is local golfer, Craig Teiken, who has some strong opinions about golf’s stuffiness, reliance on gadgets, and worthless teaching fads. In some ways, this reminds me of what Gary Vaynerchuk has been doing with Wine Library TV.
Local golfers may recognize some of the courses used to shoot early episodes, including Francis Gross and Hiawatha. Craig also has an office in Minneapolis’ Longfellow Neighborhood that’s used for shooting indoor episodes on chipping and putting. They’re also hitting local golf domes so they can swing away in the winter.
I’m fired up about the creative things Minnesotans are doing with online video these days. Sure, newspapers are now tapking themselves reading the news to people, but there are actual cool things happening like Chuck Olsen’s Eskimo Witch and Ben from BenCredible’s SpaceVidcast.
Going deep on topics the creators truly care about can build a community around a show. From there, interesting things can happen. More interesting than selling remnant ads at marginal CPM rates.