Dex Yellow Pages Ignores Their Own Do-Not-Deliver List

Future Gringo is my phone book hating soul brother in Denver. He’s been covering his frustrations on this topic since 2007 on his blog. Here’s a sample from his latest rant that was inspired by Dex Yellow Pages carpet bombing his 9-unit townhouse complex with 9 sets of four books to each unit (36 books!):

:: future gringo :: » Hey More Phone Books

Before going to work I did some scouting:

Three phone book packages were in the recycle bin, including mine thrown in just after I took this photo.

One bag was in the dumper.

Three were still on the doorsteps. (One unit is vacant, so that counts as trash.)

Two must have been brought inside, because I didn’t see them out back or on the steps.

Maybe the two unaccounted for ended up being hand-delivered back to Dex’s local office? One can hope.

Dex’s Blatant Local Business Abuse

Here’s the deal: James unsubscribed from Dex’s phone books last year (March 2008). He blogged about it.

Even after investing his time into unsubscribing from print directories he never requested in the first place, he received another set.

This is a Local Business Issue

Sure, there is a consumer side to this issue. James is sick of the litter.

Sure, there is an environmental site. Why waste resources printing, delivering, and disposing of products that are not used?

But the bigger issue here is how local businesses are getting screwed by Dex and other yellow pages companies who refuse to honor opt-out lists. Local businesses are covering the costs of printing, delivering and disposal of yellow pages that are never used. That’s money local business could be using to hire another employee, improve their property, or advertise somewhere that doesn’t piss off consumers while hurting the environment.

Yellow Pages industry spokesperson, Amy Healy (who eats yellow pages for breakfast), claims her industry is capable of self-regulation. This is a clear example that proves they’re incapable of doing so. Without a penalty for not honoring do-not-deliver lists, what incentive do yellow pages companies have to treat consumers – and local business’ dollars – with respect?

How Many Phone Books Will I Receive This Year?

It’s probably clear by now that I’m not a fan of print directory spam from phone book companies. I’ve unsubscribed from every phone book company that delivers to my home. I’ve let the industry know in no uncertain terms that I do not find their directories valuable.

My home is “served” by three companies. How many do you think will delivery to my home in 2009? None? 1? 2? 3? I’ve added a poll over on the lower right corner. Share your guess there.

When they start showing up (seriously, I have no faith in this industry to treat their advertisers with respect by only delivering to people who plan to use their directories), they’ll hear about it.

8 thoughts on “Dex Yellow Pages Ignores Their Own Do-Not-Deliver List”

  1. Today I counted the yellow pages that are stacked in our lobby for the last 3 months – 97, and that in a building with only 50 apartments! What a waste of resources!

  2. Thanks for the note. I’d love to hear from more advertisers or business owners who have been pitched YP ad space.

    Does the account executive actually say “we have X numbers in distribution?” Or do they say “we distribute X but the actual pared down USE is Y.”

    Cheers from Denver… james…

  3. I’m so glad that I am finally not the only one who has an issue with this issue. The MN legislature actually put forth a bill this year, HR0170, that would make phone book providers have an “opt out” website or 800 phone number.
    At this point, Dex is apparently on-board with this legislation, but I can’t find that on their web site.
    Also, that “opt out” information, (even if it gets to the delivery people) means nothing to them. They are paid by the number of phone books delivered. Opting out, opts them out of cash!
    We need to keep this issue alive.
    Mike…Minnesota

  4. I propose that phone book delivery is “garbage distribution” on a huge scale? I live in a 12 unit building – ALL of us have cell phones and use our cell phones as our own personal, hand held, no trash directory, no tree destroying, eco-friendly method of getting the info we need. We have called two other times and asked them to return to pick up the “12 bags of trash” they left on our front porch. They did. But, again, this past week – they dumped “12 bags of trash” on our front stairs. When will this stop?

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