A commenter by the name “One Who Knows…” claims to know that Village Voice Media actually is geotargeting their online ads. He/she explains in the comments of my previous post:

Ed, all of VVM geo-targets their on line ads. As such, a guy in Houston will see an ad for his city on the New York site. So there. Now what happens to all this imperical data you have displayed above? In short, VVM postings on digg help their local advertising base. And they have a national agency to sell the national impressions. Your story is well written so it makes people believe all kinds of silly accusations. But just because you blog on it, it doesnt make it true.

Sounds like I’m wrong.

Or am I?

Let’s test it.

Here’s a HoustonPress.com story on Digg that was submitted by an employee at the Houston Press / Village Voice Media (philostrato):

A HoustonPress.com Story on Digg

I clicked on that story, and here’s what I see when visiting the site from Minnesota:

Houston Press Local Ads Served Nationally

Do you see what I’m seeing? I see ads for two local Houston businesses (Killgore’s and Sandtrap Grill) while visiting houstonpress.com from Minneapolis, Minnesota.

While Killgore’s Pub & Grille and Sandtrap Grill may be fine dining establishments, I’m not quite ready to hop on a plane to fly to Texas to find out based on a non-geotargeted ad served to someone in Minnesota who visited the HoustonPress.com through a Digg referral.

One Who Knows… either doesn’t really know what’s going on, is lying about Village Voice Media’s ad geotargeting, or two local restaurants in Houston decided to do a national ad buy.