Has Bluetooth Peaked? I Say, "Yes it has."

I’m currently out at a real estate conference in New York City where around 1000 people who make their living communicating with clients are in attendance. (And one wine guru.)

One difference at this year’s conference that I’ve noticed is less use of bluetooth headsets. At first, this didn’t make sense to me since it seems like wireless headsets have many nice advantages for people who essentially live on their phones.

But, after surveying this for a bit, I came to the conclusion that the drop is probably due to a switch to smartphones where SMS and Email are even more effective for communicating with clients.

A review of Google Trends for “bluetooth” shows a search volume peak way back at Christmas 2005:

Bluetooth Search Trends

I’ve owned bluetooth headsets but using them was never habit forming. I default to SMS, Twitter, and email over actually dialing my phone 98% of the time which means I hardly use my phone as a phone. Because of this, a product that’s meant to increase convenience actually becomes a pain to carry around.

Sure, there are plenty of people who are huge bluetooth headset fans. No argument there. But on the whole, it looks like the market has peaked.

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