Lisa pointed me to a post on Responsible Marketing where they talk about an issue familiar to regular readers of The Deets: phone book spam.
Apparently, DEX is currently spamming Northwestern Washington state with their unsolicited ads, which inspired the post.
Responsible Marketing suggests that something similar to a do not call registry could be a way to solve this issue. I think that’s a good point. The current industry preference of consumer opt-out is a horrible option since it forces consumers to opt out every time another phone book is delivered (they seem to multiply like rabbits). It does nothing for people who’ve, years ago, quit relying on unsolicited printed directories for local business information.
PM also found this YouTube video of a guy wandering his neighborhood where he found DEX directories delivered to vacant properties:
This is a nationwide problem that the industry is failing to address on their own.