Norm Coleman has pulled many of his campaign ads from YouTube after coming to the conclusion that going negative against a smart, reasonable, nice guy like Al Franken wasn’t working.

I decided to take a closer look at one of the ads that he didn’t pull called “Kudos.” This ad attempts to show examples of great stuff Senator Coleman has done over his past six years in office:

I could see how this would be an effective ad when viewed on TV. It’s inspirational, fast paced, and includes lots of pull quotes to back up what the narrator is saying.

Quote Check

The story this ad tries to tell gets murky when you hit pause and try to figure out where those pull quotes came from and what they refer to. Let’s take a look:

Norm Coleman's "Kudos" Ad

“A watchdog.” I’ve looked through the StarTribune’s stories and can’t find this term used to describe Norm Coleman. I see that a watchdog group asked his committee to do something about an issue. And I see that Rich G used the term in the comments of a Kersten column.

Norm Coleman's "Kudos" Ad

“A vote of confidence in D.C. accountability.” I found this one. It refers to a bipartisan bill “to extend the term of Stuart Bowen, the special inspector general for Iraq reconstruction.” The bill was actually written by Susan Collins from Maine and Russ Feingold from Wisconsin. Coleman later joined on as a co-sponsor along with Joe Lieberman. That doesn’t stop him from inferring that he played a larger role.

This certainly wasn’t an “independent” move on Coleman’s behalf. Bowen has worked in various positions in Texas and DC for George W Bush going back to 1994.

Norm Coleman's "Kudos" Ad

Oh, they definitely attracted the attention of the world. George Galloway’s dressing down of Norm Coleman is legendary. That came from a fawning piece in the right-leaning US News & World report.

Norm Coleman's "Kudos" Ad

Here’s the story this one comes from:

TheHill.com – Kudos to Coleman

The 109th Congress was often accused of failing to conduct its oversight responsibilities with any seriousness. This, it is frequently said, is substantially responsible for corruption on Capitol Hill and incompetence in the administration going unchecked.

But yesterday there was news of at least one piece of highly praiseworthy congressional oversight that has clearly exposed a nuclear security loophole through which terrorists could drive a truck bomb.

So The Hill says that Norm basically sucked at oversight for the entire year with one exception.

Norm Coleman's "Kudos" Ad

Ibid. Seriously, it’s from the same news story from The Hill as as the one above.

Norm Coleman's "Kudos" Ad

I can’t find a mention of this one in the Philadelphia Inquirer. If you can, let me know.

Norm Coleman's "Kudos" Ad

OMG, he went back to that same editorial in The Hill for a third time.

For those of you keeping score at home, that’s

Claiming the work of others as your own: 1
Spin: 1
Mystery quotes: 2
Multiple quotes from same article: 3

That’s it after six years in Washington. And now he wants another six.

It’s worth pointing out that there is a better way to do pull-quotes: include the publication date with the quote.

For a good example of this, check out this ad by the Franken campaign:

Coleman’s ad relies on people incorrectly assuming that The Hill ran three stories that generated one pull-quote each while in reality he pulled three quotes from one. Franken’s ads, on the other hand, are saying, “here’s what was said, where it was said, and when it was said.” That’s real accountability.