Opt-In Yellow Pages Distribution Example

By kohler | Oct 9, 2008


What would opt-in yellow pages distribution look like? How about like this example of Yellow Book distribution at a CVS pharmacy in downtown Chicago:

Yellow Book Distribution

If you want one, you take one.

How civilized!


4 Comments so far
  1. Scott Moore October 9, 2008 5:15 pm

    Classifying a phone book as a free publication? How novel. I like it.

    If you would like to fight wasteful, unwanted phone books, here’s a chance to win $25 in the process: http://vimeo.com/1918901

  2. [...] Scott Moore on Opt-In Yellow Pages Distribution Example [...]

  3. paul jahn October 11, 2008 11:07 am

    I doubt big-box YP likes this idea. It would make it harder for them to artificially pad their non-measurable usage stats to potential advertisers.

  4. james October 12, 2008 2:01 pm

    Beautiful picture! Its not that hard to pick up a phone book at your local grocery store school - or somewhere central like that.

    The YP companies can also save on fuel and labor costs for delivery!

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