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What would opt-in yellow pages distribution look like? How about like this example of Yellow Book distribution at a CVS pharmacy in downtown Chicago:
If you want one, you take one.
How civilized!
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Classifying a phone book as a free publication? How novel. I like it.
If you would like to fight wasteful, unwanted phone books, here’s a chance to win $25 in the process: http://vimeo.com/1918901
[...] Scott Moore on Opt-In Yellow Pages Distribution Example [...]
I doubt big-box YP likes this idea. It would make it harder for them to artificially pad their non-measurable usage stats to potential advertisers.
Beautiful picture! Its not that hard to pick up a phone book at your local grocery store school - or somewhere central like that.
The YP companies can also save on fuel and labor costs for delivery!