Opt-In Yellow Pages Distribution Example What would opt-in yellow pages distribution look like? How about like this example of Yellow Book distribution at a CVS pharmacy in downtown Chicago: If you want one, you take one. How civilized!
Classifying a phone book as a free publication? How novel. I like it. If you would like to fight wasteful, unwanted phone books, here’s a chance to win $25 in the process: http://vimeo.com/1918901
I doubt big-box YP likes this idea. It would make it harder for them to artificially pad their non-measurable usage stats to potential advertisers.
Beautiful picture! Its not that hard to pick up a phone book at your local grocery store school – or somewhere central like that. The YP companies can also save on fuel and labor costs for delivery!
Classifying a phone book as a free publication? How novel. I like it.
If you would like to fight wasteful, unwanted phone books, here’s a chance to win $25 in the process: http://vimeo.com/1918901
I doubt big-box YP likes this idea. It would make it harder for them to artificially pad their non-measurable usage stats to potential advertisers.
Beautiful picture! Its not that hard to pick up a phone book at your local grocery store school – or somewhere central like that.
The YP companies can also save on fuel and labor costs for delivery!