Gary Vaynerchuk: Online Marketing Optimism

When consulting with businesses on where they should allocate their ad dollars today, my most common response is, “Start online, measure everything, and spend as much online as you can justify. Then look at other options.” It sounds like Wine Library’s Gary Vaynerchuk takes a similar approach for his own business, as he explains here:

What do you think? Are you aware of any forms of offline advertising that measurably beat what can be done online today?

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