Comments on: Yellow Pages Discussing the “Opt-Out Movement” http://www.thedeets.com/2008/10/06/yellow-pages-discussing-the-opt-out-movement/ Consistently against torture. Thu, 09 Feb 2012 21:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rob Campbell http://www.thedeets.com/2008/10/06/yellow-pages-discussing-the-opt-out-movement/#comment-17738 Rob Campbell Tue, 02 Feb 2010 14:37:40 +0000 http://www.thedeets.com/?p=2292#comment-17738 Ed, I read your comments and replies post on that Ken guy's blog before i found you here. I too am trying to stop CanPages from carpet bombing my home and office and I cannot find anywhere to opt out of the delivery system? How do we do it? we must start the trend that grows so that soon you have to opt in for delivery and finally nobody wood robc Ed, I read your comments and replies post on that Ken guy’s blog before i found you here. I too am trying to stop CanPages from carpet bombing my home and office and I cannot find anywhere to opt out of the delivery system? How do we do it?
we must start the trend that grows so that soon you have to opt in for delivery
and finally nobody wood
robc

]]> By: Bizwiki Blog » Atlanta to Kiss the White Pages Goodbye http://www.thedeets.com/2008/10/06/yellow-pages-discussing-the-opt-out-movement/#comment-11436 Bizwiki Blog » Atlanta to Kiss the White Pages Goodbye Mon, 24 Aug 2009 04:38:16 +0000 http://www.thedeets.com/?p=2292#comment-11436 [...] post from last year provides an interesting look at the opt-out debate surrounding business yellow pages [...] [...] post from last year provides an interesting look at the opt-out debate surrounding business yellow pages [...]

]]> By: The Other Mike http://www.thedeets.com/2008/10/06/yellow-pages-discussing-the-opt-out-movement/#comment-10230 The Other Mike Fri, 03 Apr 2009 16:39:45 +0000 http://www.thedeets.com/?p=2292#comment-10230 Thanks Peter, it helps quite a bit. I think it is safe to conclude that the UK delivery is exponentially more efficient and professionally done, and would serve as a good model for american YP if they had the sense to follow it before the YP bubble bursts here from the pressure of the built-in senselessness american YP management conveys. Cheers! Thanks Peter, it helps quite a bit. I think it is safe to conclude that the UK delivery is exponentially more efficient and professionally done, and would serve as a good model for american YP if they had the sense to follow it before the YP bubble bursts here from the pressure of the built-in senselessness american YP management conveys. Cheers!

]]> By: Peter Rand http://www.thedeets.com/2008/10/06/yellow-pages-discussing-the-opt-out-movement/#comment-10222 Peter Rand Thu, 02 Apr 2009 05:41:28 +0000 http://www.thedeets.com/?p=2292#comment-10222 Hi Mike - in response to your question about why publishers in the UK have implemented opt-out - it was done some years ago as part of an existing business process aimed at supplying "special requests" to business and households that wanted something other than the 1 delivery per address standard model. - We (as a delivery supplier) are given before each delivery, a detailed list of people/addresses who have such requests. We integrate this data with the postal address data so that our distributors receive specific and obvious instructions (for example) not to deliver to a certain address or conversely to deliver 10 copies to a certain business if they request it. It's fair to say that the original process was not "aimed" at opt-out requests but it has been able to include that as part of the process. I must also say that my customers (the publishers) are seriously not happy if we as a supplier deliver something to someone when we have been asked not to - so we tend not to - all distributors are given training on the do's and don'ts of how to deliver directories just before the start of delivery. Among these are included issues such as this but also other related items such as leaving books left visible from the street, disposing of delivery-related litter, etc. And the public do tell us if we get it wrong, which we occasionally do..! Hope this helps. Hi Mike – in response to your question about why publishers in the UK have implemented opt-out – it was done some years ago as part of an existing business process aimed at supplying “special requests” to business and households that wanted something other than the 1 delivery per address standard model. – We (as a delivery supplier) are given before each delivery, a detailed list of people/addresses who have such requests.

We integrate this data with the postal address data so that our distributors receive specific and obvious instructions (for example) not to deliver to a certain address or conversely to deliver 10 copies to a certain business if they request it.

It’s fair to say that the original process was not “aimed” at opt-out requests but it has been able to include that as part of the process.

I must also say that my customers (the publishers) are seriously not happy if we as a supplier deliver something to someone when we have been asked not to – so we tend not to – all distributors are given training on the do’s and don’ts of how to deliver directories just before the start of delivery. Among these are included issues such as this but also other related items such as leaving books left visible from the street, disposing of delivery-related litter, etc.

And the public do tell us if we get it wrong, which we occasionally do..!

Hope this helps.

]]> By: Shaun Lawson http://www.thedeets.com/2008/10/06/yellow-pages-discussing-the-opt-out-movement/#comment-10220 Shaun Lawson Wed, 01 Apr 2009 23:23:28 +0000 http://www.thedeets.com/?p=2292#comment-10220 Oh, don't get me wrong Ed. This is a very entertaining blog, and I'm happy to have discovered it; plus I certainly had my tongue in my cheek when posting earlier, as often befits Brits like me. It's just that, well, when I popped over to Ken's blog yesterday, it was a case of "oooh, a reply from Ed". "And another one". "And another one..." I don't doubt your integrity for a moment - but loosely speaking, essentially repeating the same thing over and over again on someone else's blog could easily be construed as spam by some (only loosely mind you, otherwise I'd better take a good look in the mirror!). Solutions are being implemented now because of pressure, as is almost always the case with business, and why blogs or especially movements and pressure groups serve an important purpose. I absolutely think the amount of directories now available has a lot to do with it though: if you're an advertiser or small local business, what can you do but spend money on advertising in ALL of them, no matter how much it costs or how potentially minimal the benefits? Oh, don’t get me wrong Ed. This is a very entertaining blog, and I’m happy to have discovered it; plus I certainly had my tongue in my cheek when posting earlier, as often befits Brits like me. It’s just that, well, when I popped over to Ken’s blog yesterday, it was a case of “oooh, a reply from Ed”. “And another one”. “And another one…” I don’t doubt your integrity for a moment – but loosely speaking, essentially repeating the same thing over and over again on someone else’s blog could easily be construed as spam by some (only loosely mind you, otherwise I’d better take a good look in the mirror!).

Solutions are being implemented now because of pressure, as is almost always the case with business, and why blogs or especially movements and pressure groups serve an important purpose. I absolutely think the amount of directories now available has a lot to do with it though: if you’re an advertiser or small local business, what can you do but spend money on advertising in ALL of them, no matter how much it costs or how potentially minimal the benefits?

]]>