Comments on: Idearc Media: Yellowpages Unsubscribe FAIL

By: jrs

jrs — Fri, 27 Mar 2009 15:13:29 +0000

Will Idearc Inc claim bankruptcy? It seemed before the establishment of Sarbanes Oxley Verizon spun off Idearc Inc with $9 Billion worth of debt? This sounds very fishy and if the company goes belly up Verizon should be held accountable. There is no way that when the IPO for Idearc Inc came out that it would have went for $10.00+ a share if it were fully disclosed that the company would be taking $9 Billion of debt. If the word gets out that Verizon used these tactics to spin off debt while taking advantage of stock holders that believe in the yellow pages; I feel that Verizon will step up and finance the debt or Buy back Idearc Inc?

Again this seems like a very shady practice by a company like Verizon. Idearc Inc is a very profitable company but, not with $9 Billion of debt.

Verizon should step up and at least finance Idearc Inc $9 Billion worth of debt and buy some of the debt back. If not Verizon should be held accountable through a class action lawsuit for spinning off a company with $9 Billion worth of debt and not disclosing this information at the time the Idearc Inc IPO was offered to the public.

Verizon should receive allot of bad press about the Shady business practices used while spinning off Idearc Inc with $9 Billion of debt that was not fully disclosed.

Thank You,
A Disgruntled Stock Holder
Posted 3/27/2009

By: » Idearc Media Hurts Minneapolis NeighborhoodsThe Deets - Ed Kohler's Blog

» Idearc Media Hurts Minneapolis NeighborhoodsThe Deets - Ed Kohler's Blog — Thu, 09 Oct 2008 19:34:35 +0000

[...] Yes, that’s the same Verizon Yellow Pages spam from Idearc Media that I threw at their offices in Eagan. [...]

By: » Yellow Pages is Paying Bloggers to Say Nice Things About ThemThe Deets - Ed Kohler's Blog

Tue, 30 Sep 2008 18:00:38 +0000

[...] and it gets better. YP industry consultant, Ken Clark then takes the payola and blogs about it on one of his industry blogs, where he claims the [...]

By: james

james — Thu, 25 Sep 2008 18:59:19 +0000

Thanks for the note on my blog. I just found Ken’s blog: http://ypgreen.wordpress.com/about-yp-green/

I had no idea he had been operating this since January. I paid it a visit, and while claims to bridge the gap between environmental issues and the phone book industry, (and phone book haters) I found it to be ridiculously condescending nad spiteful.

I love how blogs are dismissed as unreliable kids stuff – and like you mention above insulting the people that shun your product isn’t winning you any friends.

all the best – james…

By: kohler

kohler — Wed, 24 Sep 2008 14:49:56 +0000

1. This is not a good solution since there are many publishers with limited hours. Phone calling wastes the time of thousands and thousands of people on both ends of that conversation. The cost of staffing customer service people to deal with unsubscribes increases the advertising costs for local advertisers who have to supplement their salaries.

2. Next time, give Google Maps a try.

3. Why don’t you take out Yellow Page ads for each of your various interests in every version of every YP that reaches every location your websites reach? Hmmm.

Ken, your comparison of the yellow pages recycling to newspapers, plastic, or glass recycling is a massive stretch. The big difference: People willingly brought the other products into their homes.

Recycling products people wanted is costly, but not nearly as costly as dealing with yellow pages people never wanted in the first place.