And think about this, Brett. How do the businesses that pay to advertise in the books you distribute benefit from being placed at houses where they won’t be opened? They don’t. So you’re wasting their money by doing so. And, since you pay taxes in your community, you end up paying for the solid waste costs of disposing of books that are never used.

I don’t blame you for this, Brett. I hope we can both agree that we’d be better off if phone companies targeted their deliveries to those who still find the books valuable.

Perhaps you could help me understand who benefits from NOT having opt-out policies? Millions of people across the country have to deal with books they no longer use. In Minneapolis, we receive directories from three companies per year. In aggregate, that is a LOT of time wasted. Are cities benefitting when they have to spend tax dollars to recycle unrequested directories? Do local businesses benefit from covering the cost of books people don’t plan to use?

If you’re against consumers. Against tax payers. And against small businesses, who are you for?

And why are you so out of touch with the YP industry’s own standards. Don’t YP companies offer opt-out systems today? Sure, they do a horrible job abiding by their own do not deliver lists, but they don’t seem to have a problem with opt-out these days.