I’ve found explaining blogging to non-bloggers to be a difficult task from time to time and have been trying to figure out why.
My reasoning at this point is that people confuse the various ways the term “blog” is used.
1. Blog – the software used for publishing information. As in, “I use Blogger for Blogging.”
2. Blog – to write and/or publish a story. “I’m going to blog this.”
3. Blog – a story on a blog. “I wrote a blog about this.”
4. Blog – an online media site. “I have a blog.”
Put this together, and it’s pretty clear why people who aren’t familiar with the term can’t figure out how to wrap their arms around the term when they first hear it.
A person blogs a blog on their blog using blog software. Ouch.